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Engage 2017

Engage 2017 (formerly Milestone Digital Marketing Conference)  took place July 17 & 18 in Chicago. Attendees learned the latest digital strategies to gain a competitive edge, better understand consumers, drive more revenue and increase ROI.
Digital marketing leaders discussed topics such as effectively targeting the consumer through the entire journey, how to use personas correctly, secrets of website development, local search tactics to ensure you are found,  effectively utilizing paid marketing, and successful social media engagement. 

Keynote Speakers

Engage 2017 brings together digital marketing thought leaders who are at the forefront of technology and marketing innovation. This one-of-a-kind conference gives you exclusive access to this elite community.
Elizabeth Palomino
Elizabeth Palomino
Google Head of Hospitality & Travel
Eric Papczun
Eric Papczun
Former President Performics
Dr. Chris Anderson
Dr. Chris Anderson
Director, Center for Hospitality Research, Cornell University
Benu Aggarwal
Benu Aggarwal
Milestone President & Founder

2017 Agenda

1:00 pm - Registration and Open House - Milestone Chicago Offices
6:00 pm - Registration and Cocktail Reception - Hyatt Regency Chicago
7:30 am - Registration, Breakfast and Networking
8:30 am - Keynote: Rethink Strategy Around the Customer Journey | Benu Aggarwal, Milestone
The customer journey is the roadmap to your digital marketing strategy. Learn how to get the most out of it and how to map it to your marketing strategy.
Session 1 - Mapping Your Digital Marketing Strategy to the Customer Journey
Learn how to use data, personas, strategic alignment, SWOT analysis and digital marketing technology to build profiles and execute on your strategy.
Session 2 - Keynote: The 3 A's of Digital Marketing | Elizabeth Palomino, Google
An exciting presentation from Google's hospitality team on Audience, Automation and Attribution, what they mean to your business and the customer journey, and how to apply them to your digital marketing practice.
Session 3 - Driving Direct Revenue with Technology
See how the same technologies used by OTAs can enable amazing user experience through the power of voice-search, mobile and personalization to drive direct business.
Session 4 - Putting Your Conversion Rate Into Overdrive
Real-world case studies on Conversion Rate Optimization & Revenue Recovery techniques that can help maximize your website investment.
Lunch Keynote: Leadership in Digital Organizations | Eric Papczun, InnerActivate
Session 5 - The Changing Landscape of Search
What's new in the landscape of search? Explore the latest trends, technologies, and strategies and boost your local search presence.
Session 6 - Getting the Most out of your Digital Media Mix
How do you optimize your digital marketing spend? How do you know that you are getting the best results from your PPC, display or remarketing investments?
Session 7 - Learnings from Digital Media for Retail and Enterprise
Enterprise companies and retailers have a unique approach to digital marketing. Learn the secrets to their approach and how you can apply the lessons.
Session 8 - Selling the Experience
What is the role of images, things to do and social media lounges? How can you implement these tools to create a richer consumer experience?
Session 9 - Keynote: Can you Benefit from Poor Reviews? | Chris Anderson, Cornell University
Hear the latest research on consumer interactions with reviews and how critical it is for hotel operators to focus on reviews to boost user engagement.
Session 10 - Success Stories in Omni-channel
Learn from real-life case studies how an omni-channel approach to digital marketing can benefit your business.
Session 11 - The View from Industry Experts
Hospitality industry luminaries (to be announced) will engage in an open discussion, moderated by our VP of Sales Christopher Rockett, on the state of the hospitality industry and digital marketing.
Session 12 - Budgeting Cheat Sheets for 2018
Our most popular session is back! Get your hands on planning tools and budget-building templates to help you plan your 2018 digital marketing strategy.
Closing Thoughts - Anil Aggarwal, Milestone
Closing thoughts and insights from our CEO.
6:30 pm - Post Conference Dinner

What Past Attendees Say

Attendees at our past Digital Marketing Conferences rave about our content and actionable strategies. You can expect that we will continue providing exceptional, inspirational and educational content.
  • "Tangible takeaways to implement and make immediate impact"
  • "Meeting the MS staff - without exception, everyone is/was very bright, but without hint of ego. Nice culture!"
  • "Excellent content. Very detailed, very well-rounded, furnished a huge list of takeaways. Home Run"
  • "A great amount of information well-presented /relevant content. No wasted time."
Milestone Digital Marketing Conference Video

What to Expect from Engage 2017

Inspiring Keynotes

Our keynotes will inspire you, excite you, thrill you as they delve into their visions and ideas about the future of digital marketing.

Informative Sessions

Engage 2016 was packed with sessions full of information and actions that you could immediately implement to improve your bottom line. This year will be no different. Come for the education and leave with a list of action items.

Fun, Friends, Food

Not only is Engage 2017 going to be inspiring and educational, it's also going to be fun! Good food, good friends and the beautiful city of Chicago.

Popular Presentations from Engage 2016


Keynote:How the Customer Journey is Driving Digital Marketing Innovation

Bill Hunt
2017 Keynote presents the future of customer marketing by Bill Hunt, a highly regarded, globally-recognized search and digital marketing guru.

Key Technology Innovations and Mobile Trends

Benu Aggarwal
Learn strategies to influence website visitors and convert them into customers, includes AMP, CRO, Knowledge Graph, and more.

Top 2016 Website Design Trends

Brian Tawlks
Get ready to deliver a world class web experience to users in a multi-device world - telling a story, minimalism, grid designs, bright colors and stunning imagery.

Changing Landscape of Local and Organic Search

Kanika Thakran
Decipher the key components impacting your visibility on Google, Bing, and Local Search Directories and walk away with actionable insights to create an impactful local ecosystem presence.

Leading with the Heart

John Wallis
John Wallis is the former Chief Marketing Officer of Hyatt Hotels and Resorts, he highlights an evolving method of managing and driving results with passion and sincerity.

Success with Social and Search

Nisha Thakkar and Mike Supple
Integrate social seamlessly into your digital marketing strategy to connect to customers and increase revenue.

Advancements in Paid Marketing

Eileen DeLisle and Megan Lau
Make your marketing dollars go further by optimizing your channel and media mix. Learn about new channels to reach targeted customer segments.

Enterprise Level Search, Value of a Customer Centric Buying Funnel

Ben Karesh
Merging online and offline marketing efforts on an enterprise level.

Measuring the Success of Your Digital Strategy in Today's Multi-Touch World

Gaurav Gautam and John Bezdek
Walk away with tools to understand how your marketing dollars are working for you.

Benchmark Your Digital Presence Against Competition

Icida McClean and Gabrielle Montgomery
Tools to benchmark your performance vs. competition and staying ahead of the game.

PANEL: Up Close and Personal with Hospitality Industry Experts

Robert Cole, Tim Peter& Chris Rockett
Hear experts discuss and argue the latest threats to the hospitality digital world as well as the opportunities based on current trends.

Closing: 2017 Planning, Digital Marketing, Bots, AI, Virtual Reality

Anil Aggarwal and Tammie Carlisle
Conclusion of conference main takeaways and review of a budgeting sheet to use for digital marketing for hoteliers.
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