Engage 2017 (formerly Milestone Digital Marketing Conference) took place July 17 & 18 in Chicago. Attendees learned the latest digital strategies to gain a competitive edge, better understand consumers, drive more revenue and increase ROI.Digital marketing leaders discussed topics such as effectively targeting the consumer through the entire journey, how to use personas correctly, secrets of website development, local search tactics to ensure you are found, effectively utilizing paid marketing, and successful social media engagement.
Engage 2017 brings together digital marketing thought leaders who are at the forefront of technology and marketing innovation. This one-of-a-kind conference gives you exclusive access to this elite community.
Google Head of Hospitality & Travel
Former President Performics
Dr. Chris Anderson
Director, Center for Hospitality Research, Cornell University
Milestone President & Founder
What Past Attendees Say
Attendees at our past Digital Marketing Conferences rave about our content and actionable strategies. You can expect that we will continue providing exceptional, inspirational and educational content.
- "Tangible takeaways to implement and make immediate impact"
- "Meeting the MS staff - without exception, everyone is/was very bright, but without hint of ego. Nice culture!"
- "Excellent content. Very detailed, very well-rounded, furnished a huge list of takeaways. Home Run"
- "A great amount of information well-presented /relevant content. No wasted time."
What to Expect from Engage 2017
Inspiring KeynotesOur keynotes will inspire you, excite you, thrill you as they delve into their visions and ideas about the future of digital marketing.
Informative SessionsEngage 2016 was packed with sessions full of information and actions that you could immediately implement to improve your bottom line. This year will be no different. Come for the education and leave with a list of action items.
Fun, Friends, FoodNot only is Engage 2017 going to be inspiring and educational, it's also going to be fun! Good food, good friends and the beautiful city of Chicago.
Popular Presentations from Engage 2016
Keynote:How the Customer Journey is Driving Digital Marketing Innovation
2017 Keynote presents the future of customer marketing by Bill Hunt, a highly regarded, globally-recognized search and digital marketing guru.
Key Technology Innovations and Mobile Trends
Learn strategies to influence website visitors and convert them into customers, includes AMP, CRO, Knowledge Graph, and more.
Top 2016 Website Design Trends
Get ready to deliver a world class web experience to users in a multi-device world - telling a story, minimalism, grid designs, bright colors and stunning imagery.
Changing Landscape of Local and Organic Search
Decipher the key components impacting your visibility on Google, Bing, and Local Search Directories and walk away with actionable insights to create an impactful local ecosystem presence.
Leading with the Heart
John Wallis is the former Chief Marketing Officer of Hyatt Hotels and Resorts, he highlights an evolving method of managing and driving results with passion and sincerity.
Success with Social and Search
Nisha Thakkar and Mike Supple
Integrate social seamlessly into your digital marketing strategy to connect to customers and increase revenue.
Advancements in Paid Marketing
Eileen DeLisle and Megan Lau
Make your marketing dollars go further by optimizing your channel and media mix. Learn about new channels to reach targeted customer segments.
Enterprise Level Search, Value of a Customer Centric Buying Funnel
Merging online and offline marketing efforts on an enterprise level.
Measuring the Success of Your Digital Strategy in Today's Multi-Touch World
Gaurav Gautam and John Bezdek
Walk away with tools to understand how your marketing dollars are working for you.
Benchmark Your Digital Presence Against Competition
Icida McClean and Gabrielle Montgomery
Tools to benchmark your performance vs. competition and staying ahead of the game.
PANEL: Up Close and Personal with Hospitality Industry Experts
Robert Cole, Tim Peter& Chris Rockett
Hear experts discuss and argue the latest threats to the hospitality digital world as well as the opportunities based on current trends.
Closing: 2017 Planning, Digital Marketing, Bots, AI, Virtual Reality
Anil Aggarwal and Tammie Carlisle
Conclusion of conference main takeaways and review of a budgeting sheet to use for digital marketing for hoteliers.