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Independent Hotel Improves Website Engagement and Performance by Revamping Their Website

The Hanover Inn Dartmouth, a boutique hotel situated in the Upper Valley, aimed to enhance post-Covid website performance, engagement, and conversion. Their objective was to improve the website's content, design, and technology for an enhanced user experience.
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  • 12%
    Decrease in Bounce rate
  • +108%
    Increase in booking engine entrance
  • +54%
    Increase in organic CTR

Customer Goal

A New England, full-service, boutique hotel wanted to increase their website performance, engagement, and conversion post-Covid. They wanted to further enhance the content, design, and technology within the website. Their prior website was deployed in May 2017.


Milestone approached the problem with an integrated method:
  1. Milestone CMS: A mobile-optimized, ADA-compliant website with upgraded technology was developed and hosted on award-winning Milestone CMS. The website revamp launched on May 26, 2022.
  2. Milestone Design: Milestone's design and content team enhanced the website look and feel and overall brand essence.
  3. Milestone Content & SEO: Milestone's content and SEO team curated and optimized new content by focusing on the downtown location and proximity to the area's art scene and outdoor attractions.


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