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Covid 19 Resource Center

Since early March, Milestone has been helping customers respond to the crisis. Like many other businesses, we moved our operations across the world to work from home working for our customers without disruption. But, while we were sheltering in place, we have been developing COVID-related content to support the community.
 
The foundation is the Crisis-Recovery-Growth framework to help customers adjust and respond to the current's market situation:

Discover Milestone's CRG Framework: Crisis-Recovery-Growth

  • 1

    Crisis

    Connect, Adjust. Engage

    Key channels:

    SEO, Site, Local, Content
    View Information
    1

    Crisis

    Connect, Adjust. Engage

    Key channels:

    SEO, Site, Local, Content
    At the crisis stage, communicate your business strategy to respond to the immediate needs of your customers and partners. The key is to respond fast and effectively.
    1. Maintain website and increase your digital relevance ​
    2. Add COVID-related content - FAQs, your policies, banners​
    3. Ensure local listings & maps are updated
    4. Start developing new content ​
  • 2

    Recovery

    Connect, Adjust. Engage

    Key channels:

    Website, Social, SEO, Paid, Content
    View Information
    2

    Recovery

    Connect, Adjust. Engage

    Key channels:

    Website, Social, SEO, Paid, Content
    With signs pointing to recovery, Milestone has developed a detailed step-by-step plan to help hotels increase bookings and occupancy rate. We have developed an industry-specific detailed playbook of how to get the reopening right and accelerate recovery.
    1. Building Confidence
    2. Building Demand
    3. Driving Conversion
    4. Building Trust
  • 3

    Growth

    Connect, Adjust. Engage

    Key channels:

    Paid, Site, SEO
    View Information
    3

    Growth

    Connect, Adjust. Engage

    Key channels:

    Paid, Site, SEO
    As the business growth accelerates, define a strategy for increasing demand and how it can be captured. Our approach further proves omni channel campaigns and paid media can be very efficiently making a reliable, profitable channel in these uncertain times.
    1. Harvest content marketing with exclusive offers
    2. Aggressive scale paid media presence
    3. Leverage prospecting and lookalike modeling
    4. Omnichannel strategies
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Recommendations for Updating Local Indexes

Recommendations for Updating Local Indexes

As COVID-19 continues to impact businesses around the world, many maps and local listing providers are changing how their directories operate.
 
New and updated features are enabling businesses to communicate more effectively with their consumers. Update your local listings and share information about hours of operation, availability of goods and services, and more.

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