Meta Search Advertising That Boosts Your Hotel’s Direct Revenue

Metasearch for hotels is a competitive space. Our in-depth understanding of the travel consumer and the ever-shifting hospitality landscape uniquely positions us to guide your hotel metasearch strategy. Counter OTA efforts and drive a compelling ROI, with targeted Metasearch campaigns and ads. Gain from our broad experience across hundreds of hotels and grow your share of direct bookings.
 

What sets apart our long-standing Metasearch practice:

Deep travel industry expertise

We have deep roots in travel. With more than 200 companies under management, dozens of awards and active hospitality industry involvement, we are a travel industry insider. Having seen Metasearch come to life and evolve over the years, we have deep expertise in Metasearch strategies to grow your direct bookings.

Robust technology support

Our in-depth Metasearch knowledge extends to partnering with leading industry technology solutions. With these partnerships and hospitality industry expertise, we deploy cost effective, scalable campaigns in this competitive space.

Omnichannel analysis

An average traveler will visit close to 10 sites and have more than 20 engagements before booking their trip. Understanding this complex travel digital journey combined with our omnichannel perspective, gives us the perfect position to optimize metasearch efforts within the holistic digital landscape.

Metasearch engines and travel sites to capture OTA share

  • TripAdvisor

    With more than 375 million unique monthly visitors, TripAdvisor is the world's largest travel site. TripAdvisor metasearch ads ensure your brand is prominent in searches allowing you to compete with directly with hotels as well as with OTAs.
  • TripAdvisor Instant Book

    The world's largest OTA-alternative now lets consumers book directly from within metasearch listings. This strategy is a powerful weapon in the arsenal of any hospitality company in competing with OTAs.
  • Google Hotel Ads

    Google Hotel Finder is a great way to have your advertisement appear across the Google product ecosystem. Google Hotel Ads can appear within the search results as well as in Google Maps, making it an effective strategy in leveraging the world's most popular search engine.
  • Trivago

    Trivago is a metasearch engine based in Germany with a heavy market share in Europe and growing popularity in the U.S. Allocating budget to Trivago metasearch ads allows hotels to capture a wide audience in an emerging platform.
  • Kayak

    With more than million monthly visitors, Kayak is an increasingly popular metasearch sites for consumers. It's an exceptional place for hospitality companies to compete directly against OTAs.