The use of mobile phones to access the Internet continues to increase. More consumers and business travelers are going online on their iPhones and smart phones to access the Internet. Here are some interesting statistics that point to the need for mobile websites:
US mobile penetration is going to be 94% or 291M Users in 2010. (source: eMarketer, May 2009)
Total mobile ad spending will reach $593M in 2010 and mobile search is expected to grow at CAGR of 58.6% between 2008 and 2013 (source: eMarketer, Sep 2009)
67% of travelers and 77% of frequent business travelers with Web-enabled mobile devices have already used their devices to find local services (e.g. lodging) and attractions (source: PhoCusWright)
Why do I Need a Mobile Website? -
The standard desktop website may be too heavy to download on mobile phones. The key characteristics of a mobile website are fast download time, ease of navigation, and limited content for easy browsing on a mobile phone screen. Mobile websites are particularly important for hotels as travelers on the road are more likely to look for hotels on mobile phones.
Milestone Mobile Website Key Features
Fast download time
Simple user interface and navigation
Easy access to top content
Home, Dining, Specials, Services
Easy single click access for most-requested functionality
Click on address directs to Google Map and directions
Single click dial of reservations phone number and contact number
Multiple design layouts
Home page with multiple tabs;
Single page with easy scroll
Consumers are automatically directed to the mobile website when the hotel website is accessed from a
Optional mobile website promotion
Mobile Website Marketing -
There are multiple marketing options available to market your mobile website
Messaging - sending text messages to phones based on location, etc.
Display - banner ads, etc.
Search - Google PPC, etc.
The online marketing strategy for a mobile site will depend on the market and budget that the client has for mobile website marketing.