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Mobile Sites

Hotel Mobile Website Internet Marketing

The use of mobile phones to access the Internet continues to increase. More consumers and business travelers are going online on their iPhones and smart phones to access the Internet. Here are some interesting statistics that point to the need for mobile websites:
  • US mobile penetration is going to be 94% or 291M Users in 2010. (source: eMarketer, May 2009)
  • Total mobile ad spending will reach $593M in 2010 and mobile search is expected to grow at CAGR of 58.6% between 2008 and 2013 (source: eMarketer, Sep 2009)
  • 67% of travelers and 77% of frequent business travelers with Web-enabled mobile devices have already used their devices to find local services (e.g. lodging) and attractions (source: PhoCusWright)

Why do I Need a Mobile Website? -

The standard desktop website may be too heavy to download on mobile phones. The key characteristics of a mobile website are fast download time, ease of navigation, and limited content for easy browsing on a mobile phone screen. Mobile websites are particularly important for hotels as travelers on the road are more likely to look for hotels on mobile phones.
Internet Access from Mobile Phones

Milestone Mobile Website Key Features

  • Fast download time
  • Simple user interface and navigation
  • Easy access to top content
    • Home, Dining, Specials, Services
  • Easy single click access for most-requested functionality
    • Click on address directs to Google Map and directions
    • Single click dial of reservations phone number and contact number
    • Photo gallery
  • Multiple design layouts
    • Home page with multiple tabs;
    • Single page with easy scroll
  • Consumers are automatically directed to the mobile website when the hotel website is accessed from a
    mobile phone.
  • Optional mobile website promotion
Mobile Website Marketing

Mobile Website Marketing -

There are multiple marketing options available to market your mobile website
  • Messaging - sending text messages to phones based on location, etc.
  • Display - banner ads, etc.
  • Search - Google PPC, etc.
The online marketing strategy for a mobile site will depend on the market and budget that the client has for mobile website marketing.