It's no surprise that the majority of searches that are carried out online are from mobile devices and having a mobile-friendly website is critical for any local business. Take a look at these stats before we get into how you can get the fastest mobile website to improve conversions and inevitably, leads and bookings.
- 61% of mobile searchers are more likely to contact a local business if they have a mobile-friendly site. (Junto, 2019)
- 53% of mobile website visits are abandoned if a mobile site takes longer than three seconds to load. For every one-second delay in site load time, conversions fall by 12% (Google, 2018)
Having a mobile-friendly website that loads in 2 seconds is the goal for any business that wishes to capitalize on clicks and website visitors. Let's get into how you can ensure your business has the best possible mobile website:
- Accelerated Mobile Pages (AMP)
Google launched AMP in 2016 with the goal to improve the page load time and user experience of searchers. In short, AMP basically strips down the HTML code to bare bones and prioritizes delivering the most essential content of the web page. The Google AMP cache then helps instantly load the page when the visitor returns to the website. However, having AMP to every page of your website is not recommended, and as Milestone CMS deals with AMP, we ensure that the most important pages, or pages that have the highest engagement, are converted to AMP.
Having pages with re-directs will only increase the load time as the server will take time to retrieve the original content which could result in visitors bouncing off the page due to slow page load.
- Keep the website design simple and compress images
Having an intricate design might attract website visitors, but increases the load time due to the heavy code. Also, use smaller images that are suitable for mobile devices to ensure there is no time spent loading them.
This will ensure that the page loads instantaneously when the user revisits the page.
- Minimize the sign-up steps
If you wish for visitors to first sign-up to your page to see the content, ensure there are not more than 3-4 steps. However, having a sign-up option on the website rather than the first screen a visitor sees on the page should be a thought.
- Ensure the mobile page is responsive and meets Google's mobile-first indexing standards
Having a page that is responsive will certainly help with your rankings as it is a standard when Google indexes the mobile page. Of course, you'd want to carry out an in-depth mobile SEO of your page to ensure that you've got it all covered to be a mobile-first website.