CPG Companies Use Omnichannel and Content Marketing

Milestone helps CPG companies create, organize, and amplify information and content to awareness, engagement, and brand affinity by managing and enhancing your digital presence.
 
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Be everywhere your customers are with omnichannel marketing

Campaigns that use more communication channels see better ROI
  • Dominate the SERPs with various asset types wrapped in the right schemas
  • Use content to encourage new and more frequent use of your products
  • Amplify campaigns with high-ROI paid campaigns

Manage your online reputation via social, reviews, and forums

Facilitate self-education about how to better use the products
  • Offer helpful, relevant answers in FAQs
  • Provide how-to guides and videos
  • Create a flow of reviews from satisfied customers

Understand and fuel the customer journey with a big focus on re-purchase and retention

Activate trial and move to product experience
  • We have a mathematical understanding of cross-channel synergies based on advanced omnichannel tracking
  • Optimize the user experience to maximize conversion with A/B testing and conversion rate optimization
  • We have found the best ways to accelerate product engagement and minimize time to value

Milestone can help with the full range of consumer assets and amplification techniques

  • Website pages or microsites
  • Landing pages
  • Offers and sweepstakes
  • Email campaigns
  • Video
  • Blogs