Optimize Marketing Performance

We help you set up your analytics to identify insights from your marketing campaigns. This also helps identify interdependencies and helps you get the most from every marketing campaign. Some of the ways we help you take data-driven decisions include:

• Tag management: Deploying digital media pixels and other third-party marketing tags to track your customer experience across marketing channels and campaigns. Our dedicated team of certified professionals have expertise in implementing tag management solutions using Google Tag Manager and Adobe DTM for clients across diversified industries, such as Hospitality, Automobile, Banking, Healthcare, and Retail.
• Data integration: We can integrate data from multiple sources - your primary analytics tool, marketing automation platforms, CRM systems to provide a holistic view across your marketing ecosystem. Connect data points from different all your marketing platforms like Google AdWords, Facebook, LinkedIn, YouTube, etc., and combine data from different systems into one integrated view to measure performance across multiple platforms.
• Report automation and dashboards: Milestone can build integrated dashboards and reports across Tableau, Power BI, and Data Studio to visualize your customer journey and draw insights from your customer behavior to optimize your customer experience.

If you are looking for a single dashboard with integrated view of marketing performance across all channels, please visit Milestone Analytics  

E-commerce tracking implementation will provide you with valuable insights into your customer journey. Track consumer behavior -- see the products your customers engage with, identify drop off points and more and optimize your sales funnel, reduce bounce rate and maximize conversions.

Having product level revenue and transactions data, you would identify the non-performing products and plan strategies, such as offering discounts or optimizing the website content to increase conversions.

Effective ecommerce tracking can help you improve landing page messaging, content and promotions for better ROI.

As a performance marketer, you want to maximize the ROI from every marketing campaign. Measuring the performance of each campaign is not enough. We help you identify interdependencies between different marketing channels to help you make data-driven decisions for optimizing your landing pages, ad messaging and more.