The Hotel Kitano New York boosts revenue 35% with a 76:1 ROI with Milestone "Milestone was able to provide us with a beautiful website, backed by amazing technology. Their attention to detail is incredible and their customer support is industry-leading"
Mr. Zack Zahran, General Manager, The Hotel Kitano New York.
The Kitano Hotel New York, a luxury hotel in New York City within walking distance of Park Avenue and Grand Central Station, needed a new website and an omnichannel digital marketing platform to drive new guest revenue. They chose Milestone because of its exceptional technology and record.
Objectives:
Website repositioning: The hotel wanted to reposition the website to cater to the needs of modern-day luxury travelers.
Limited reach: The hotel wanted to adopt the most current digital best-practices in order to stay ahead of the competition and increase audience reach.
No omnichannel approach: The Hotel Kitano New York wanted to implement an omnichannel approach leveraged around key user personas.
Excessive reliance on OTAs: The hotel wanted to reduce over-reliance on OTAs for revenue contribution and wanted to increase visibility across all channels.
Solution
Persona-based, segmented marketing
Milestone used a "software + services" approach that coupled our award-winning CMS platform: Milestone CMS, with our award-winning design and digital marketing services to craft best in class omnichannel strategy and deliver a technology solution tailored to the client's goals.