Milestone CMS, Omnichannel
Milestone identified the resort's many amenities and conversion touch points, market segments, and audience personas. Milestone did a competitive analysis to review the performance and engagement of the old site, finding new on-page and off-page opportunities to implement. The resort targets vacationers and groups so we developed a site to showcase the wealth of resort experiences - dining, recreation and events.
- Responsive Website - adaptive for mobile and table
- Social - sharing tags, reviews, event calendar, contests
- Optimized for Local Search
- Event Calendar with integration to local events
- FAQ Module to target local search and voice-based search
- Paid Media