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Local SEO Case Studies

Local searches are the strongest purchase signal. A Nectafy study found that 88% of searches for local businesses on a mobile device call or visit a business within 24 hours. Forrester predicts that mobile devices will influence $1.4 trillion in local sales by 2021.

That's why Milestone has perfected its Local SEO offering and helps thousands of sites from hotels to banks to retail stores to car dealers show up in the Local 3-Pack for relevant searches. Review these local case studies to see what we have done for customers across industries.

Contact us, and we will perform a local audit on your site and let you know how optimizing your local presence can help you saturate the SERPs.
  • 520%
    Branded Searches
  • 41.4%
    Non-Branded Searches
  • 33%
    Click-To-Calls
  • +6%
    Increase in organic traffic on the website
  • 50
    hard conversions following implementation
  • 449
    soft conversions on the new website
  • +70%
    Increase in customers who found the client on Google Maps
  • 50%
    Increase in phone calls from GMB
  • 40%
    Increase in clicks from GMB
  • 308%
    Increase in impressions on Bing Search
  • 204%
    Increase in Total search on GMB
  • 272%
    Increase in Discovery search on GMB
  • 100%
    Increase in photo views
 

About IBC

IBC Bank was founded in 1966 to meet the needs of small businesses in Laredo, Texas. Today, it serves as the flagship bank of International Bancshares Corporation. Since its opening, IBC Bank has grown from less than $1 million in assets to more than $12.2 billion, making it one of Texas' largest holding companies. IBC now serves 90 communities throughout Texas and Oklahoma with 191 branches and more than 289 ATMs providing full service banking seven days a week.
 

About the project

IBC wanted to create a stronger digital presence for it's 191 branches and 289+ ATMs across the state of Texas. They reached out to Milestone to leverage Milestone Local - Milestone's award-winning local search platform - and to work with Milestone's award-winning staff to help ensure that branch and ATM information was accurate and consistent across the entire digital spectrum.
 

What Milestone did

Milestone implemented a "software + services" approach that coupled our award-winning platform: Milestone Local, with our professional services team in an ongoing three-step process that combined strategy and automation:
 
  • Cleansed and updated data through Milestone Local across the digital spectrum
  • Continuous monitoring of listings with ongoing updates
  • Automatic updates to maintain consistency
 

Results

In the first 60 days after the implementation of Milestone Local, IBC has seen significant growth in visibility for both branded and non-branded searches, leading to significant growth across multiple Key Performance Indicators:
 
60 day post-live vs. 60 days pre-live
  • Total visibility for branded & non-branded searches up 92%
  • Branded searches up 197%
  • Non-branded searches up 78%
 
60 day post-live vs. previous year
  • Total visibility for branded & non-branded searches up 66%
  • Branded searches up 520%
  • Non-branded searches up 41.4%
  • 33% more click-to-call from GMB

The Challenge

The client wished to drive brand awareness of their new food hall and increase traffic (overall and organic) to their website to increase online orders.
 

The Solution

Milestone deployed a comprehensive local strategy to improve awareness online and increase website visitors and online orders:

  1. Milestone Event Calendar: Milestone deployed the Event Calendar feature on the website of the client to increase brand awareness online and the footfall to their property.
  2. Mobile first design: Deployed a mobile first design to improve the user experience of the website
  3. Milestone FAQ Manager: To be the pick for relevant queries online in a conversational format, Milestone deployed their FAQ module on the website and give website visitors key business information.
  4. Schema optimization: To improve SERP saturation in the form of rich results, Milestone deployed relevant schema types to the home page content and the primary product pages across the website.
  5. Voice search optimization: Using popular user queries, Milestone created rich informative content highlighting the USP of the food hall for it to be picked as a voice search answer.
 

The Results

Taking a quarterly comparison following implementation of the local strategies, the client experienced:

  • 340% increase in total website impressions
  • 6% increase in organic traffic on the website
  • 50 hard conversions following implementation
  • 449 soft conversions on the new website
 

The Challenge

To maintain its reputation across generations and meet with stiff competition, the client wished to increase its brand awareness and physical traffic to its 1,400 locations in the United States of America and Canada
 

The Solution

Milestone deployed a comprehensive local strategy to improve awareness online and increase website visitors and online orders:

  1. Milestone Local: The UNAP and key business details to achieve profile completeness for the listings of the client were updated and made consistent for every location across key channels, such as GMB, Bing, etc. Using Milestone Local, 99% UNAP consistency was achieved (previous being 70%) and relevant categories were updated. 
  2. Schema Manager: Milestone deployed schemas, such as LodgingBusiness, Room, ReserveAction to increase SERP saturation and improve the visibility of the amenities of the client.
 

The Results

2 months following the local and schema optimization of all the listings, the client experienced:

  • 120% increases branded search on Google
  • 90% increase in non branded search using
  • 70% Increase in customers who found the client on Google Maps
  • 50% Increase in phone calls from GMB
  • 40% Increase in clicks from GMB
 

The Challenge

Urban Edge Properties saw Google list its properties as "permanently closed" at the onslaught of the COVID-19 shutdown when in reality many of its centers' tenants were open and operating. The company had not claimed or optimized any online listing platforms for its portfolio leaving listings open to the threat of pirate claims or Google assuming operations based on customer feedback. Further, the company did not have the time or staff to work through claiming 55 properties across 21 channels. Claiming and managing its listings would allow the REIT to listen to customer feedback, engage when necessary, and ensure that property information was correct. 
 

The Solution

Milestone deployed a comprehensive local strategy to improve awareness online and increase website visitors and online orders:

  1. Milestone Local: 55 shopping mall locations were optimized to build awareness and engagement online which started with UNAP consistency across all channels. The local listings and GMB profiles were optimized with key features such as hours, short names, descriptions, and more, and similar tactics were used to improve the Bing & Yelp local listings of the client. 
  2. Milestone Reviews Module: The client employed Milestone's Reviews Module to manage their online reputation by tracking reviews across all channels and responding to them. This helped in increasing engagement and customer trust.
 

The Results

  • 339% Increases engagement in GMB customer actions
  • 155% Increase in impressions on Google Search
  • 308% Increase in impressions on Bing Search
  • 204% Increase in Total search on GMB
  • 272% Increase in Discovery search on GMB
  • 100% Increase in photo views
 

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