AnalyticsThe beauty of Internet marketing is that the results can be tracked, which lets our clients determine the effectiveness of campaigns. In order to track ROI, it is highly recommended that hotels track website results and phone call activity generated from their Internet marketing efforts. The most important element of ROI tracking is easy access to reporting tools and readily available data interpretation.
- ROI Tracking - website tracking, PhoneWizard, group RFP tracking, and ROI summary report
- Website Tools - status of website development and promotion activity
- Website Content Management System (CMS) – easy to use WYSIWYG content editor
- Login into other website tools such as PPC management, email marketing management, eCalendar, surveys, eSpecials module, blog site, eBuzz Connect™, MediaConnect360™, Naptune™, etc.