Paid Marketing Campaigns & Strategies Based on Your Goals
Persona-based omni-channel campaigns that drive results
Paid marketing is more than just pay-per-click. While it's an effective means of driving traffic to your site, it can only work as part of a more comprehensive omni-channel effort that is based on your goals and your ideal audience.
That's why Milestone's omni digital marketing campaigns for hotels start with understanding your target consumer personas and are built around sophisticated segmentation and focused channel placement that is based on where your consumers are in the customer journey.
Award-winning paid marketing campaigns based on consumer personas and segmentation
Focused paid channel and techniques based on the customer funnel
Comprehensive campaigns that are in sync with your SEO and website strategies
Campaigns that are effective and maximized for each channel
You always want the best return on ad spend, right? Of course. But knowing which channel and which stage of the customer journey will yield specific returns is critical. So is measuring your performance - during your campaign - to optimize your ad spend.
That's why Milestone works with some of the best paid media companies in the business and uses same strategies and techniques that we use with our Fortune 500 clients to deliver exceptional ROAS on your hotel ad spend.
Focused campaigns with ROAS expectations tailored to each channel
In-depth reporting to optimize campaign spend
Integration with your SEO and local campaigns to ensure the greatest coverage
Milestone paid media campaigns put your business in front of the right customer every time. Whether it's sophisticated display and remarketing campaigns or meta-search engines like Yelp, TripAdvisor, Kayak and Trivago.
Our paid media campaigns for hotels are designed around precisely-built customer profiles and with carefully selected business goals that you define. Milestone then crafts the best message and leverages the appropriate channels based on your goals.
Leverage demographic and psychographic data to target consumers
Channel-specific campaigns based on your goals
Target age, gender household income, interests and a wealth of other criteria
Your hotel is being reviewed on Yelp - are you there?
When was the last time you checked your Yelp profile? You should. Over 140 million consumers use Yelp to review everything from restaurants to hotels. As a Milestone client, you benefit from our unique position as both a Yelp Certified Ad Partner and a Yelp Knowledge Partner.
We can help you take control of and manage your Yelp listing, help you add branded profiles and create carefully targeted CPC ads on Yelp to drive more visitors to your profile and advertise on your competitor profiles.
Yelp CPC advertising to target consumers on competitor profiles
Branded profiles to help you add "Book Now" buttons and control your presence