direct revenue growth in two months.
on new website.
CUSTOMER SUCCESS STORY: The Kitano Hotel New York
The Hotel Kitano New York boosts revenue 35% with a 76:1 ROI with Milestone
The Challenge: Driving Direct RevenueThe Kitano Hotel New York, a luxury hotel in New York City within walking distance of Park Avenue and Grand Central Station, needed a new website and an omni channel digital marketing platform to drive new guest revenue. They chose Milestone because of its exceptional technology and record.
- Website repositioning: The hotel wanted to reposition the website to cater to the needs of modern-day luxury travelers.
- Limited reach: The hotel wanted to adopt the most current digital best-practices in order to stay ahead of the competition and increase audience reach.
- No omni channel approach: The Hotel Kitano New York wanted to implement an omni channel approach leveraged around key user personas.
- Excessive reliance on OTAs: The hotel wanted to reduce over-reliance on OTAs for revenue contribution and wanted to increase visibility across all channels.
Persona-based, segmented marketingMilestone used a "software + services" approach that coupled our award-winning CMS platform: Milestone CMS, with our award-winning design and digital marketing services to craft best in class omni channel strategy and deliver a technology solution tailored to the client's goals.
- Revenue Growth: 35% YoY Growth in two months.
- ROI: 76:1 after two months.