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Creative and Search Driven Website Content Writing

Milestone's content strategy focuses on providing the most relevant and engaging information to get found, inspire trust and boost conversion. We conduct extensive research for consumer search patterns in your market. We deliver content that is relevant to your audience, highlights your unique selling points, makes life easy and inspires booking.
 
  • Multiple writing styles and tones designed around your voice, identity and style
  • Original content that is search optimized using best practices
  • Tested and verified with authentication software to ensure originality
  • Deep experience with over 2,000 websites and major brands including US Bank, Hyatt Hotels & Resorts, Wyndham Worldwide, Best Western International, and La Quinta
We bring your value proposition to life

We bring your value proposition to life

Letting your brand and your value shine
Our content strategy leverages the benefits of natural search by giving your customers the most desirable information and unique selling points of the business.
  • Reinforcing your brand strategy on the web
  • Designed around your messaging
  • Reflects your business identity and audience personas
 
Research

Research

Creation inspired by insight
Our development process begins with understanding your business, market, and personality. We conduct extensive research for consumer search patterns in your market, including destination terms and things to do, ensuring your website and digital platform deliver content relevant to consumer interests while highlighting the unique selling points of your business.
  • Research-based approach
  • Rooted in your brand and persona
  • Relevant and engaging content
 
Your content, your voice

Your content, your voice

Content that reflects your brand
Our content team writes in multiple flavors and tones depending on the brand's voice and preferences. All content is generated and optimized for consumers, and follows search engine best practices. The content is tested against authentication software to ensure originality for search engine optimization and to prevent duplicate content penalties.
  • Content written around your brand, voice and style
  • Optimized and organized for easy consumption and usability
  • Tested for originality and uniqueness
 
Establish preference
Establish Preference On Writing Style
We establish your preference for writing style through an understanding of branding guidelines and audience personality. We present 3-5 sample writing styles, from which you select the style and tone to reach your customer.
Gathering of the data
Gathering Of Data
We provide clients with an outline and documentation of what data and business and market analysis is needed so that you can provide a creative brief to our writing team.
Strategy
Strategy
Milestone reviews the data received and prepares a relevant content strategy to the brand's specific needs, location/market, lines of business, and revenue generators.
Search engine optimized content
Search Engine Optimized Content
We write content for per your website guidelines. Content includes the meta title and description tags, headers, subheads, alt tags (images), and all the body content, unless otherwise specified by the client.
Testing for duplicate content
Testing For Duplicate Content
Milestone runs all the content through plagiarism detection software to ensure that the content is original and unique.
Quality assurance review
Quality Assurance Review
Milestone's QA team and content manager review the content prior to programming in your CMS.
Programming
Programming
Milestone's team will upload content into the CMS and set as inactive pending your approval.
Client approval
Client Approval
Any changes recommended by you are incorporated and the content is reloaded for final approval.

Our Content Process:

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