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2019 CONFERENCE AGENDA

DAY 1 - July 31
9:00am - 3:00pm
Milestone Corporate Headquarters - open house:
3001 Oakmead Village Dr. Santa Clara, CA 95051 - (408) 492-9055
Meet the Milestone team, our executive staff and get in-depth product demos.
 
3:30pm - 5:00pm
1401 N Shoreline Blvd. Mountain View, CA 94043 - (650) 810-1010
A free guided tour of Silicon Valley's Computer History Museum. Transportation will be provided.
 
6:00pm - 8:30pm
Customer Appreciation Reception Hyatt Regency Santa Clara
5101 Great America Pkwy, Santa Clara, CA 95054 - (408) 200-1234
Network with the Milestone team, your peers and industry leaders.
 
DAY 2 - Aug 1
7:30am - 8:30am
Breakfast, Registration & Networking
 
8:30am - 8:40am
Opening Remarks
 
8:40am - 9:25am
Opening Keynote: Consumer Trends Impacting Digital Marketing
Benu Aggarwal - President and Founder, Milestone President and Founder Benu Aggarwal shares her vision of key trends that impact digital marketers and top-of-mind strategies for the months to come.
 
9:25am - 9:55am
Content, SEO, and Social - Content Marketing in the Age of Google & AI
Michelle Robbins - Head of Digital, Milestone - previously SVP Content and Marketing Technology, Search Engine Land Join Michelle Robbins, a widely regarded industry authority on SEO and content marketing, to discover opportunities to enhance the organic search visibility of your website and leverage social assets in the ever-changing search and social landscapes.
 
9:55am - 10:40am
Industry Leaders Panel: Perspectives on Consumer Behavior and its Impact on Digital Strategy
Hear from top executives at market-leading companies about the evolving digital landscape and how these companies are creating solutions to adapt to the changing environment. Session is moderated by our CEO Anil Aggarwal.
 
10:40am - 11:00am
Break
 
11:00am - 11:45am
Keynote: Leadership and Motivation for Digital Executives
Barbara Waxman - Coach, Author, and Speaker Barbara Waxman is a nationally recognized leadership coach, author and speaker whose insights inspire others to increase and expand their leadership capacity, and personal and professional success. Her ability to inspire with compassion, honesty and a light heart, while incorporating cutting-edge leadership principles, will have the audience motivated and on their feet.
 
11:45am - 12:30pm
Industry Leaders Panel: Case Studies in Advanced Website Design & UX
How much does technology and design impact the success of a site? Explore case studies from award-winning websites in three different verticals, and analyze the factors that turned these sites into success stories.
 
12:30pm - 1:30pm
Lunch
 
1:30pm - 2:15pm
Keynote: State of Search
Rand Fishkin - Founder, Sparktoro - CoFounder, Moz In this high-energy keynote with Rand Fishkin, Founder of Sparktoro and formerly the CEO of Moz, learn about the forces changing search, searchers, and search engine optimization in 2019.
 
2:15pm - 2:45pm
Advanced Paid Marketing Strategies
Paid marketing is a data-driven, highly scientific practice that can yield incredible results if used properly. Join Milestone's Paid Team and our partners for a discussion about best practices in paid advertising, and how any business can benefit.
 
2:45pm - 3:15pm
Case Studies in Omnichannel Marketing
Real-life case studies on the omnichannel approach to marketing. See first hand how the strategies were created and how they led to results.
 
3:15pm - 3:35pm
Break
 
3:35pm - 4:20pm
Keynote: Top Local Trends in 2019 and Beyond
Greg Sterling - VP of Strategy & Insights, Local Search Association With over 50% of search queries demonstrating a local intent, a strong local search presence is critical for any consumer- facing business. Hear from industry luminaries about the state of Local Search in 2019 and what's coming next.
 
4:20pm - 4:30pm
Activity Break
 
4:30pm - 5:15pm
The Milestone Presence Cloud, a Peek at the Future - Voice Search, Schemas, and More...
Sathya Krishnamurthy - Head of Products, Milestone Join our Head of Products and Technology to get a peek into the power and opportunities that our next-generation digital marketing platform brings to online marketers. Learn to leverage technologies, such as AMP, PWA, schema, chatbots, Edge SEO and more as part of your marketing strategy.
 
5:15pm - 5:25pm
Closing Remarks
 
6pm
Open Bar & Post-Conference Celebration Dinner
 
 
For more information contact us at [email protected] or call us at +1 408 492 2211
 
 
 

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