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+58%
Increase in Revenue
+142%
Increase in Page Views
+68%
More RFPs

Customer Success: See How Tan-Tar-A Resort Built the Best Hotel Website

Tan-Tar-A is a 420-acre family resort on the banks of the Lake of the Ozarks in Osage Beach, Missouri. It offers a multitude of recreation opportunities, including two golf courses, eight restaurants, a spa, indoor water park, horseback riding, lake activities, and a marina with jet-ski and boat rentals.
 
 

A Family Resort Looking to Drive Revenue

Tan-Tar-A wanted to create a user friendly website that intuitively highlighted the resort's top selling points - from its custom navigation to its home page video. Milestone's challenge was to create a website that was friendly and fast and that combined an exceptional website experience with equally top-notch digital marketing.
 

Objectives

A beautiful, fast website & top marketing program

Milestone's goals for the project were to create a site that evoked the guest experience: relaxed, down home, unpretentious, casual, not fussy - a timeless resort destination with modern amenities. 
  • Convey a relaxed, down to earth, timeless experience with modern amenities.
  • Provide a more consistent, faster user experience.
  • Use a modern, adaptive CMS system that leveraged the latest technologies.

Solutions

Milestone CMS, Omnichannel

Milestone identified the resort's many amenities and conversion touch points, market segments, and audience personas. Milestone did a competitive analysis to review the performance and engagement of the old site, finding new on-page and off-page opportunities to implement. The resort targets vacationers and groups so we developed a site to showcase the wealth of resort experiences - dining, recreation and events. 
  • Responsive Website - adaptive for mobile and table
  • Social - sharing tags, reviews, event calendar, contests
  • Optimized for Local Search
  • Event Calendar with integration to local events
  • FAQ Module to target local search and voice-based search
  • Paid Media
 

Benefits

  • Revenue Growth (YoY): +58%
  • Site Visits(YoY): 58% 
  • Site Visitors (YoY):  31% 
  • Page Views(YoY):  142% 
  • RFPs: (YoY): 68% 
 
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