Impact of Local Search

Why Universal Search, and The Importance of Local Search



The rollout of blended and universal search results offers phenomenal opportunities. Today, businesses can capture top and multiple page listings to saturate the golden triangle. In this article, we will talk about why universal search has changed the search landscape and how news results, local results, maps, videos, and products search results are displayed with normal web results. [more]

  Milestone Internet Marketing, Inc. Wins Web Marketing Association’s Excellence Award
  Milestone Becomes Corporate Friend of Cornell Center for Hospitality Research
  Milestone's Top 10 Electronic Marketing Musts
  Internet Marketing Can Revitalize Floundering Hotels

  Effective Email Marketing
  Milestone's Top 10 SEO Tips
  How to secure higher ranking on Search Engines -
Top 10 Tips
  The Power of Local Markets

  SoCal Hotel and Lodging, Long Beach - June 5
  HITEC Annual Conference, Austin TX - June 17 - 19
  Delaware Hotel and Lodging Association - September 12
  CLIA- San Jose, CA - September 16 - 17

If you are interested in attending the workshops, send an email to [email protected]

Top 10 ideas to help hotels increase their summer online bookings.

Online Advertising
spend forecasts indicate that spending will continue to grow, even as we face challenges with the economy. Despite the economic forecast that we’ve all been facing, online advertising spending is predicted to continue to increase significantly. [more]


The Power of User Generated Content
User Generated Content continues to be an important piece of information that guests are researching before making hotel reservations. [more]

Google Maps
Google continues to evolve its mapping technology—this time they’re including more photos and Wikipedia results. [more]


Consequences of Duplicate Content
While often a common mistake, duplicate content can harm your online reputation and visibility within the SERP’s.
Many Search Engine Optimization Experts believe that there is no penalty for having duplicate content. However, many exceptions to this rule have been discovered. Duplicate content penalties exist for certain scenarios that are discussed in this article. [more]


Milestone Internet Marketing, Inc. is a full-service internet marketing solutions provider and an educator for the travel and hospitality industry. We provide solutions for developing powerful internet presence and driving revenue on the internet. Our portfolio of services include developing and promoting independent and brand.com websites, blogs, podcasts, RSS, email marketing, etc. We currently work with over 500 hotels nationwide and are a preferred vendor for several major lodging brands. Milestone is also a leading internet marketing educator for the lodging industry and offers its popular and widely acclaimed internet marketing training workshop and book – Hotels to HTMLs for several lodging associations, brands, and management groups. www.milestoneinternet.com.
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