February 2010     Tips and Tricks on Social Media Marketing                                                 www.milestoneinternet.com
Welcome to the first edition of the Social Media Newsletter from Milestone Internet Marketing. The goal of this email is to give you some concrete tips and tricks to help with your Social Media marketing efforts. We’d love to hear what you think about the articles & ideas below. Send us an email or find us on Facebook.

Effective Strategies for Facebook and Twitter


More and more consumers are living their lives online. More often than ever‚ people are turning to their online networks to make purchasing decisions. It’s increasingly important for hotels to engage with customers through social media‚ but how do you know which social media marketing strategies will be worth your time? [more]
Don’t know what to write about this month? Need some creative ideas for creating buzz and driving revenue via social media? Check out this month’s social media promotion tips:
  • Promote St. Patrick’s Day: Create a St. Patrick’s Day package with a guide to St. Patrick’s Day events in your area‚ something green to wear‚ or a “Pot of Gold” gift basket. Update your Manager’s Special page with the details and also post on your Social Profiles.
  • Beat the Winter Blues: Run a 24−hour special on your Twitter and Facebook profiles promoting a winter low rate or promotion. Entice people to book quickly and grab your Special Offer.
  • Share your Photos: Update your Flickr and Facebook profiles with any new property and/or city attraction photos. Get your audience excited about what your city and hotel have to offer! [more]
Milestone Internet Marketing‚ Inc. is a leading provider of Internet marketing solutions for the lodging industry. Milestone’s portfolio of services included Website Design (Hotel Website Design Solutions)‚ Search Engine Optimization‚ Pay−per−Click marketing‚ Email marketing‚ Hotel Internet Marketing‚ Hotel Website Design and several Web 2.0 initiatives like Online Videos‚ Blogs‚ RSS‚ etc. Milestone currently works with over 700 hotels and drives over $150M in annual revenue for its clients. Milestone is a preferred vendor for several major lodging industry brands and works with some of the leading management companies in the US. Milestone is also well known as a lodging industry educator for its Hotels to HTMLs internet marketing workshops and book. For more information‚ please visit www.milestoneinternet.com or call (888) 350−8396.

If you are interested in attending the workshops‚ send an email

Which social media site do you feel gives you the best return (website traffic‚ revenue‚ client retention)?
AQUA’s Time Sensitive Offer on Blog Shows Results!

“The Fish Tank‚ Aqua Resort’s blog announced their first exclusive 24 hour sale which resulted in great returns. [more]
Update and Monitor Social Media Accounts with Two Free Tools

Every day we read about new Social Media tools that pop up in the internet‚ but which ones are really useful? [learn more about ping.fm] and [learn more about whostalkin.com]
Sign up for the Milestone Newsletter featuring the “Latest and Greatest” on Internet Marketing‚ Sales and Marketing Tips‚ and [more]
Discover fundamental information on developing and promoting independent and brand hotel websites‚ the most powerful e−marketing tool and distribution channel for marketing hotels on the internet. [more]