Skip to main content
Main Navigation Click to call
After Hours Support +1 (800) 284-2219
Fax +1 (408) 492-9053

What is BERT? What should I do about it?

To mark the shift of indexing entities, Google rolled out the algorithm. The BERT algorithm (Bidirectional Encoder Representations from Transformers) is a deep learning algorithm that is rooted with natural language processing to help search engines understand the nuances of languages and not merely deliver results based on keywords.
Following the roll-out, Google immediately stated that there isn't anything that a website can do to optimize for BERT, but if the content is conversational, answers a query online directly, and relatable, it will be picked up. To sum up, content has to be of quality, conversation and straight to the point.
More Questions Contact Us
What is BERT? What should I do about it?
Request a demo