Getting organic right means ensuring your website and its local presence right. Make your site entity-SEO ready by adding error-free advanced schemas on all pages. Add or expand FAQs to increase visibility and improve customer experience. Next, turn paid digital marketing back on. The field is less crowded right now and the CPCs are lower and conversions are way up from March. Segment your email database by location and market the new policies and offerings to people within 120 miles or about 2-hour's drive.