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520%
branded searches
41.4%
non-branded searches
33%
click-to-calls

CUSTOMER SUCCESS STORY: IBC


Driving calls to branches and search visibility through digital marketing
 
"We chose Milestone because they provided the most comprehensive solution for us. Their software + services approach is unique and gives us both the tools we need as well as access to deep industry expertise."
 
 

About IBC

IBC Bank was founded in 1966 to meet the needs of small businesses in Laredo, Texas. Today, it serves as the flagship bank of International Bancshares Corporation. Since its opening, IBC Bank has grown from less than $1 million in assets to more than $12.2 billion, making it one of Texas' largest holding companies. IBC now serves 90 communities throughout Texas and Oklahoma with 191 branches and more than 289 ATMs providing full service banking seven days a week.
 

About the project

IBC wanted to create a stronger digital presence for it's 191 branches and 289+ ATMs across the state of Texas. They reached out to Milestone to leverage Milestone Local - Milestone's award-winning local search platform - and to work with Milestone's award-winning staff to help ensure that branch and ATM information was accurate and consistent across the entire digital spectrum.
 
 

What Milestone did:

Milestone implemented a "software + services" approach that coupled our award-winning platform: Milestone Local, with our professional services team in an ongoing three-step process that combined strategy and automation:
 
  • Cleansed and updated data through Milestone Local across the digital spectrum
  • Continuous monitoring of listings with ongoing updates
  • Automatic updates to maintain consistency
 

Results

In the first 60 days after the implementation of Milestone Local, IBC has seen significant growth in visibility for both branded and non-branded searches, leading to significant growth across multiple Key Performance Indicators:
 
60 day post-live vs. 60 days pre-live
  • Total visibility for branded & non-branded searches up 92%
  • Branded searches up 197%
  • Non-branded searches up 78%
60 day post-live vs. previous year
  • Total visibility for branded & non-branded searches up 66%
  • Branded searches up 520%
  • Non-branded searches up 41.4%
  • 33% more click-to-call from GMB
 
 

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