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About Hotels to HTMLs™ - A Complete Guide to Internet Marketing for the Lodging Industry

The internet has evolved into the most critical marketing and sales channel for the lodging industry. Milestone's handbook - Hotels to HTMLs™ - covers the most essential areas of internet marketing - Websites, Search Engines, Travel Sites & GDS, and Email Marketing. Learn how to capitalize and prosper on the e-marketplace. How you position your company today is vital to your online future!

• Table of Contents. Discover a powerful toolchest of internet marketing strategies that launch successful website and email campaigns. Explore this step-by-step guide and let your internet journey begin!

  Chapter 01 - Why Do Hotels Need Internet Presence?
  Chapter 02 - Websites: Your Online Front Desk
  Chapter 03 - Search Engines: Stand Out in a Crowd
  Chapter 04 - Global Distribution Systems
  Chapter 05 - Travel Sites: Expose Your Hotel to Millions
  Chapter 06 - Permission Email Marketing
  Chapter 07 - Online Lodging Directories & Engines
  Chapter 08 - RSS and Blogs
  Chapter 09 - Local Searches - Why, What, How
  Chapter 10 - Even More Tricks to Making Your Website User Friendly
  Chapter 11 - Just the FAQs - Questions and Answers
  Chapter 12 - Online Directories for Bed and Breakfasts

• Book Reviews - Hear why hoteliers, clients and students feel that Hotels to HTMLs™ is a user-friendly resource guide that's so valuable to the business of lodging. Reading Hotels to HTMLs™ is believing in the power and potential of smart internet marketing.