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Information Architecture
Our websites offer premium information architecture to ensure performance and conversion.
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Strategic Information Architecture

Information architecture organizes a website's collection of ideas and images into a prioritized structure that people can follow, understand, and navigate to action. For an enjoyable site experience, it has to be arranged into a hierarchical structure, organized by task or topic. Milestone sites feature unique and scannable labeling and a highly-prioritized navigation so people can  find what they are looking for on an easy path. After we determine what your audience expects, we create a consistent experience that leads to credibility, conversion and returns.
  • Categorization - classification, arranged in a hierarchical structure
  • Organization - arranged by task, topic, and audience
  • Labeling - unique, easy to understand and scannable
  • Navigation - prioritization of primary, second and tertiary tabs and links
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