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Analytics Platforms
Enhanced analytics tools provide web performance data to track conversion statistics and key metrics.
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Web Analytics For Performance and Insight

Milestone is certified in several web analytics tools such as Google Analytics, Omniture, and Marin. We use these analytics tools to provide web performance information such as visitors, traffic, search engine referrals, and keywords. Detailed website statistics and analysis reports are accessible 24 x 7 through the Milestone Client Dashboard. These tools provide insight into consumer behavior on and conversion statistics. Key metrics include:

  • Website Sessions and Visitors
  • Page Views and Average Session Duration
  • Top Referring Sources
  • Top Performing Pages
  • Top Performing Keywords
  • ROI from organic versus cost-per-click campaigns?
  • Conversion Rate
  • Revenue

Google Analytics

Google Anatlytics provides Milestone and our clients a full view of our online marketing strategies and performance from websites, organic and local, paid search campaigns, social media, and more.


This is Adobe's analytics software built to be an enterprise solution, which allows Milestone to identify the most profitable paths and help create a holistic view of the business.

Marin Software

This software allows Milestone to get an insightful snapshot of important paid search marketing metrics. It enables us to identify trends amd visualize campaign performance.
By integrating analytics software on Milestone clients websites, we are able to:
  • Analyze visitor traffic and understand their behavior and needs
  • Visualize the customer's path including traffic source and visitor flow
  • Uncover your top performing pages and referring sources
  • Track advertising and campaign performance
  • Track goals and conversion
  • Measure cross-device and cross-platform traffic
  • Turn customer interactions into actionable insights
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