Facebook Business Page Optimization and Marketing for Hotels
Facebook enhances the hotel's organic listing, improves brand reputation, and allows the hotel to offer unique deals. Milestone's social media marketing services for hotels
include set up and optimization of the hotel's Facebook page with customized content based on keyword research.
The main objective for setting up a Facebook business page is to create highly-optimized, custom pages that strengthen and support the hotel website
and offer an additional channel for hotel guests to find, engage, and book a room. Especially with Facebook's algorithm and layout updates, hotels can now create a customized mini-site on the social media channel. Being that Facebook is the leading social network with over 1.3B users, special attention must be given to this particular social media channel.
Facebook business page optimization features:
- Custom keyword research and content writing: Milestone will conduct keyword research to determine the top keywords to target
- Custom Facebook tab
- Integrate fast-reservations booking application for users to check rates and availability directly from Facebook
Milestone social media contests and promotions
Milestone can provide custom social media contests and promotions for your hotel's Facebook page. We have experience in designing and running these contests for many of our clients. Contests have increased the level of online engagement for the hotels as well as generating new traffic to the hotels' website through Facebook networking and sharing.
Milestone custom Facebook App (formerly known as Facebook Tab)
Increase your fan base. An action-gated custom Facebook app allows the hotel to offer specials and other content while requiring an action from the user. A call to action encourages Facebook users to provide key contact information that the hotel can utilize for future marketing campaigns. Milestone's clients have seen significant increases in number of fans and bookings through Facebook with this feature. Click here for Milestone's custom hotel social media and Facebook App portfolio.