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Hotel Social Media Marketing
Social Media channels like Facebook, Twitter, and LinkedIn have increasingly provided spaces for hotels to run marketing ads on their platforms. Milestone creates social ads on Facebook Ad Exchange (FBX), Twitter's promoted tweets and profiles, and on LinkedIn to boost exposure. Milestone optimizes these ads, which can be either the CPC or CPM model, by optimizing for click-through rate, conversion rate, and impression count. Optimizing for these metrics helps increase visibility and engagement for your hotel.