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Home > Products >  Website Promotions > Regional/Co-op Sites
Regional/Co-op Sites

Regional Hotels and Co-Op Internet Marketing and Promotion Services

Regional co-op sites provide visibility to a group of hotels that are either represented under the same brand or owned and operated by a management company. Regional Co-op websites help in driving web surfers to the individual hotel while searching for local activities/destinations related to search. Additionally, portal websites provide easy one-click access to hotels located in the city/state. And hotel information is displayed on multiple level/pages.

Internet Marketing Promotion Products by Milestone

Milestone's Regional Co-op Site Features

  • Flat site architecture: allows users to access any page reducing the number of clicks
    • Search friendly
    • Usability
  • Flexibility: at hotel and brand level
  • Several useful features: language, itinerary, coupons, media, social media
Milestone's Regional Co-op Promotion

Milestone's Regional Co-op Promotion Process -

Milestone's regional co-op promotion process includes customized research and promotion to fully optimize and capture the most effective promotion route for its clients.
  • Define the destinations (by city, state, region)
  • Define "type" of portal (regional, brand, co-op, independent)
  • Determine marketing resource budget (based on number of destinations)
  • Research the destinations (using Google Webmasters, Google Insights)
  • Prioritize destinations (based on destination popularity, hotel density, seasonality)
  • Define niches
  • Set up friendly URL's and tracking links
  • Finalize monthly promotion plan
    • Monthly enrollments
    • First month: every promotion channel is enrolled (niche, banner, local, etc.)
    • Enrollments are customized & individually qualified/researched

Regional Co-op Promotion Channels & Websites -

The following exhibits the different promotion channels Milestone uses to promote its regional co-op websites

  • Organic -

    promotion on various directories to build relevancy for the website (listing on top portal directories)

  • Feeds -

    sitemap.xml feed through Webmasters (for Google, Yahoo, Bing, and Ask)

  • PPC -

    paid search campaign to drive instant traffic

  • Banners -

    custom banner ads on various regional and state travel sites

  • Local -

    Build relevancy through local channels with authoritative links

  • Niche -

    target a unique selling point through various niche directories (such as wedding, spa, meeting, etc.)

  • Coupon -

    build relevancy and network a promotional coupon featured on the website

  • Web 2.0 -

    socialize your company through various social networking opportunities (such as video, PR, RSS, social media, mobile, blog, etc.)
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