Organic Search Engine Optimization (SEO) for Hotels
Search Engine Optimization (SEO) is an all-encompassing term that covers several aspects of organic promotion. Milestone's service promotes the website using several different techniques for organic optimization.
Internet Marketing Promotion Products by Milestone
Some of the key elements of organic optimization include the following:
Content Search Engine Optimization
entails writing keyword-rich meta tags and enhanced content for your website. Milestone conducts keyword research and determines the demand generators for hotels in their market. Then we develop content based on the keywords researched as well as based on hotel's branding guidelines. Several unique strategies are used to develop keyword-rich meta-tags, titles, and descriptions for all the pages of the website. These strategies also result in high-conversion snippets in the search engine results pages.
Search Engine Submissions -
Once the SEO is implemented on the site, Milestone enrolls the website in search engines such as Google, Yahoo!, Bing, Ask, and other major engines including local search engines. Milestone's goal is to saturate different marketing opportunities provided by each of the search engine channels. Websites are hand-submitted to each of the engines with uniquely written titles, descriptions, and keywords tailored for each search engine's criteria.
Directory Listings -
Directory Listings are a key element in securing relevance for a website and driving higher placement organically. Milestone segments the 3rd party sites into 4 major categories - local, regional, national, and niche directories. Milestone maintains a database of over 7,000 lodging directories and brings in links depending on the client's marketing strategy. These directories are segmented into multiple groups-by niches, for example, beach, park and fly, skiing, weddings, spa, meeting planners, etc. Furthermore, these directories are also segmented by their reach - local, regional, national, and niches, and by state. In terms of our philosophy for generating links, we believe that only good quality links that are relevant matter. Our strategy and our methodology to determine relevant authoritative links is our biggest differentiators in driving revenue for our clients with a very high ROI.
Social Media Optimization -
Milestone promotes client sites in several social media sites such as Facebook, Flickr, YouTube, etc. For more details about our optimization strategies in the social media channels, please see our product, Graviti™Social Media Optimization.
Ongoing Optimization Review and Algorithm Updates -
Milestone's Search Engine Optimization service is a continuous monitoring and improvement process where we regularly evaluate the optimization of your website against the targeted search terms your consumers are using to find you. Search engines constantly evolve their algorithms to make their organic results more effective. Milestone provides periodic updates to ensure your website is up-to-date with the latest technology changes in the search engine universe.
We have developed promotion plans which define the strategy for our client over the time-frame of the contract. Our well defined plans and our project management software helps us maintain quality and consistency across clients and across campaigns.