It is important to promote your hotel's website at the local online level: Local search is one of the highest revenue drivers for hotels. Nearly 30% of queries now have local intent and one-third of the mobile searchers have local intent. Local is in the top 5 conversion sources. Eye-tracking results show that people are spending more time looking at local listings.
NAP stands for name, address, phone number and URL. It is important to have NAP standardized across all online websites and all channels (i.e. Yahoo, internet yellow pages, Yelp, MapQuest, etc.). If there is an inconsistency, search engines tend to ignore the web page. Milestone will go in and make sure all NAP is consistent.
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