Set up and Optimization of Twitter and Other Social Channels for Hotels
Ensure your hotel is found wherever a traveler searches. Milestone believes in saturating the different social channels to achieve this goal. In addition to Facebook, YouTube, and Flickr, Milestone can set up and optimize your hotel's Twitter and Linked In profiles.
Increase your social media channel saturation with Twitter optimization. The main objective in setting up a Twitter business page is to create a custom page that supports your hotel website. Search engines crawl Twitter often for fresh and relevant content. In addition, Twitter's large number of users (over 200 million) provides a great channel to market your hotel. Milestone has developed a process to customize and optimize a hotel's Twitter business page:
Twitter account setup
Optimize background image to enhance profile, promote the property and make the Twitter account an extension of
the hotel's branding
Train client on TweetDeck
Enable users to easily share blog articles on Twitter if client site is hosted with Milestone
Enable users to easily share packages/special offer pages on Twitter if client site is hosted by Milestone
Create and run custom contests and promotions as an additional feature
Custom Linked In hotel profile setup and optimization -
Increase your search engine results page saturation with Linked In optimization. The main objective in setting up a Linked In business profile is to create an additional channel with custom information that supports your hotel website. Linked In pages rank highly on search engines and, if properly executed, can help to support your hotel's website in this way. Specifically, Milestone will create an optimized business profile for your hotel that highlights its products and services.