Santa Clara, California (September 4, 2003)
Milestone Internet Marketing, a leading provider of Internet marketing for the hotel industry, has produced a comprehensive handbook on Internet marketing for the lodging industry, called "From Hotels to HTMLS - A Complete Guide to Internet Marketing for the Lodging Industry." This comprehensive guide, the brainchild of Milestone Founder and President Benu Aggarwal, is a complete step-by-step guide created to provide awareness and education of the Internet as the most powerful marketing tool in today's business environment.
"The hotel industry has been lagging behind in understanding and harnessing the Internet, and it's time for hoteliers to realize that our target audience has changed, as well as the way people are looking for hotels," said Benu Aggarwal. "This book was written to create awareness and to provide education about what it takes to create strong Internet presence and how to develop a website so that it produces real results. Hotel owners really need to comprehend that unless your website is optimized to work with the search engines, it's just sitting out there on the web. That's like having a fast car with no wheels."
"From Hotels to HTMLs™" is a concise and easily relatable guide to understanding the vast marketing potential of the Internet, creating effective websites, and the significance of search engine optimization. The book is designed as a step-by-step approach to understanding the elements of Internet presence, developing websites, the role of search engines and directories; global distribution systems, travel sites, email marketing, and writing compelling customer focus web content that maximizes your site's presence. It was designed to help owners make the right decisions about web marketing and to offer information that will protect them against unethical practices that could ban their websites from search engines in the future.
"Hotel marketing has turned upside down in the era of the Internet, and those hoteliers who are not actively learning how to make the Internet work for them will fall behind quickly in this new competitive landscape," says Chip Conley, President, Joie De Vivre Hospitality, Inc. "Benu Aggarwal's "From Hotels to HTMLs™" handbook is the best source I've seen for explaining this new landscape, as well as providing tactical strategies for maximizing your hotel's exposure on the Internet. If the Internet scares you, this guide is a practical and easy-to-understand method of becoming an expert overnight. It is well organized and very usable."
"This guide really shows what it takes to create a strong web presence," adds Rick Tipton, president, American Hotels, Inc. "What we all need to realize is that it's not all about having an attractive website, but having a website that can produce results. This guide makes it clear that we have to change how we approach our target audience. It touches on all aspects of Internet marketing, and it is written by someone who truly understands hotel marketing. I highly recommend it for all lodging industry managers."
"This is a very informative handbook, and unlike most technology books written for a non-technical audience, it does not bore you," Dilip Patel, owner, Holiday Inn Express Hotel & Suites, Mountain-View. "The book is written so anyone will understand it."
"The Internet is a disruptive technology that hoteliers will need to adapt to," concludes Vimal Kumar, general partner, Silicon Valley Hotels. "This book is perfect for those seeking to harness the Internet."
For information on how to obtain a copy of "From Hotels to HTMLS - A Complete Guide to Internet Marketing for the Lodging Industry," visit the Milestone website at www.milestoneinternet.com. Milestone is a full-service marketing communications firm, specializing in internet marketing strategies and website development for the lodging industry. Founder and President Benu Aggarwal is a recognized expert in internet marketing, search engine optimization, and e-commerce strategies. Benu has written several articles on internet marketing and website development, and has been a speaker at industry workshops and conferences. Benu has combined her hotel industry experience with search engine optimization technology to create Milestone's proprietary technology, MileSearch™, currently utilized by Milestone clients throughout the U.S. Milestone's multi-talented team of award-winning designers, copywriters/editors, programmers and photographers encompass 30 years of industry experience and a profound love for what they do.
Milestone is a preferred e-commerce vendor of InterContinental Hotels and has a client list that includes, Choice Hotels, Best Western International, Sheraton Hotels, Hilton Hotels, Cendant Corp., US Franchise Systems, Silicon Valley Hotels, and several high-tech and venture capital firms in Silicon Valley.