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Milestone Inc.
September 2014

Facebook Bans Incentivizing Likes: No More Fan-Gated Sweepstakes

For several years, fan-gating a sweepstake (requiring a user to click the like button before the entry form is unlocked) has been an effective method of increasing new fans for a business. All existing applications will continue to work until November 5, but no new applications will be able to have this functionality. But don't fret: this is not the marketing drawback it seems at first glance! Find out how this affects your social marketing strategy.
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Case Study
How to Increase Facebook Fans and Drive Traffic and Revenue To Your Site
Social media marketing is an important factor to the online success of a business in terms of enhancing search visibility, driving website traffic, and conversion. This Facebook sweepstakes success story summarizes how Milestone helped an upscale, 4-star property in a prime market drive brand awareness and traffic to the hotel's website
hotel social media success story
social media case study for hotels, retailers & financial services
Milestone Hotel social media news
Milestone in News
Milestone Inc. Makes The Inc. 5000 List of The Fastest-Growing Private Companies in America
Ranked among the fastest growing private companies in the nation by Inc.com. This prestigious list of the America's most successful companies is the hallmark of the entrepreneurial spirit and a celebration of innovation. Read More>>
Pigeon: Google's Local Search Update
Google's recent formula update, "Pigeon", determines who ranks where on its search engine results page (SERP) specifically in terms of local-based search queries (ie. using geo local keywords such as "Hotels in San Francisco"). Learn how this affects your website's search visibility and ranking. Read More>>
Trends in Search Modifiers: Travel, Mobile and Local influence
Searching for "nearby hotels". Travelers use the term "nearby" when looking for things to do or places to stay. How can you make sure they find your hotel? Read More>>
Revamped Website Gains 975% Increase In Revenue [Case Study]
A case study on a Wyndham Philadelphia downtown hotel where Milestone Inc. revamped the property's website design and structure in order to optimize it for the latest search engine algorithm and provide a better user experience through responsive design and an updated look. See what strategies Milestone implemented and how the impact boosted traffic to the site by over 100% and revenue increase by 975% Read More>>
social media marketing agency for hotels, retailers & financial services
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