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The new year always brings exciting new trends in online marketing. Join us for the next free webinar in our series where several of Milestone’s marketing experts explore 10 of the hottest trends for hotels across a range of internet marketing categories: organic, paid and social.
Online reputation can be determined by what people are saying about your business and how your business is perceived online. Understanding your online reputation, as well as ways to protect, enhance and manage this reputation has never been more important.
EdgeRank, Facebook’s News Feed Agorithm, only displays content that friends and brand users interact with the most. Because of EdgeRank, having a marketing plan for your hotel’s Facebook page has become even more important. Here are some tips on how to write optimized news feed updates that are more likely to appear on your fans Facebook stream.
Adoption of QR codes picked up dramatically in 2011 as compared to 2010. As with all technology, there is always something new on the horizon, and Near Field Communication (NFC) is gathering steam.
Top 10 Social Media Trends for 2012 Following up on last month’s look back at the top trends of 2011, we take an analytical look at what’s hot and what’s growing in the social world for 2012. Focusing on these items early in the year can give you a great leg up on the competition. [more]
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Google Adwords Now Offering Social Extensions The latest Google Adwords social extension seeks to improve the paid search experience by leveraging +1 data through the Google+ network. By displaying the +1 results for an ad, Google hopes to combine social influence with paid search results.
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Cyber Monday PPC Case Study Hotels have begun more actively utilizing various channels including Pay–Per–Click to maximize deal advertising reach and promotion. In our case study we have seen a 68% increase in revenue while running this Cyber Monday deal.
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How To Effectively Market PPC Ads For The Holidays Research shows that there is a strong correlation between the US unemployment rate and search queries related to “deals” and “coupons”. This article explains why it is important to tailor your PPC ads and how to capitalize on this deal-hunting market.
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Top 5 Dos and Don’ts for Local Business Listings Local Business Listing Tips – local marketing optimization has become a very important factor for Search Engine Optimization. Milestone compiled this list of top 5 dos and don’ts for local business listings on Google local and how to optimize places listings to get good visibility and gain online traffic.
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5 Easy and Last Minute Holiday Tips to Boost Online Traffic Holiday travels have increased compared to the previous year and is a huge opportunity for hotels to capitalize. Here are quick last–minute holiday tips to make the most of this season to boost online traffic
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Five Tips For Adding Fresh Content To Your Website Google recently announced a further update to their algorithm which favors fresh content and up–to–date relevant results. In the light of the update, it is critical that marketers keep their website content as fresh and up to date as possible. Here are five tips on how to keep the content fresh on your website.
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 Milestone Internet Marketing‚ Inc. is a leading provider of internet marketing solutions for the lodging industry. Milestone’s portfolio of services includes Hotel Website Design‚ Search Engine Optimization‚ Pay–per–Click marketing‚ Social Media Optimization‚ eBuzz ConnectTM Online Reputation Monitoring‚ etc. Milestone currently works with over 1000 hotels and drives over $500M in annual revenue for its clients. Milestone is a preferred vendor for several major lodging industry brands and works with some of the leading management companies. Milestone is also well known as a lodging industry educator for its Hotels to HTMLs internet marketing workshops and book. For more information‚ please visit www.milestoneinternet.com or call (888) 350–8396. If you are interested in attending the workshops‚ send an email to info@milestoneinternet.com |
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