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When used correctly, QR codes are an innovative way to enhance your customer experiences. But what are they, how do they work, and what are some good ideas to get you started? 
SSocial media has the potential to be a powerful online tool for your hotel, but it’s not something you jump into blindly. Your hotel’s reputation is on the line, so you’ll need a solid social media plan first. Here are 5 absolute must-haves for your hotel’s social media plan. 
Expanding your business presence in the online social media world is even more than crucial these days as SERPs are including social signals in regular search results. Something we have seen more frequently in both Google and Bing starting late last year.
The Power of Social Media Near a Booking Engine There have been several articles written about the strength of integrating social sharing tools into the purchasing process. Milestone had an inkling that these findings would have a similar affect with online users choosing to share their hotel booking on Facebook. Check out how it turned out for one of Milestone’s clients. [more]
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5 Ways to Optimize for Image Search Since the release of universal search, google goggles, and google voice search, images have become a strategic part of the search engine result pages. We have five helpful tips to make sure you are ahead of the game in image search. [more]
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Facebook vs. Google vs. Bing PPC Ads Looking to start a PPC campaign? Learn about the pros and cons of each of the major pay-per-click channels, including Facebook, Google, and Bing, before jump-starting your campaigns. [more]
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4 Ways To Do Competitive Analysis for Paid Search Understanding the strengths and weaknesses of your competitors is essential to any paid search marketing strategy. There are plenty of useful tools online that can help gain competitor information. This article provides insights on several tactics you can follow to study your competition. [more]
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360-Degree Competitor Analysis - Top 5 Areas and 5 Tools The traditional competitive analysis for SEO has always been focused on keywords and backlinks; however, as Search Engines, such as Google and Bing, evolve to focus on universal search, competitive analysis should evolve to a 360º approach on universal search as well. This article provides 5 areas to focus on to improve search competitiveness and 5 tools to help. [more]
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Ranking Factors and Measurement Criteria Google has updated their algorithms, thus updating the ranking factors and measurement criteria of websites and web pages online for 2011 and beyond. This article lays out the evolution of search engine marketing. [more]
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Leveraging PPC During the Holiday Season Looking to increase conversions during the Holiday Season? Look to PPC! Follow these tips to help increase traffic during a historically slow period in the hotel industry. [more]
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 Milestone Internet Marketing‚ Inc. is a leading provider of internet marketing solutions for the lodging industry. Milestone’s portfolio of services includes Hotel Website Design‚ Search Engine Optimization‚ Pay–per–Click marketing‚ Social Media Optimization‚ eBuzz ConnectTM Online Reputation Monitoring‚ etc. Milestone currently works with over 1000 hotels and drives over $500M in annual revenue for its clients. Milestone is a preferred vendor for several major lodging industry brands and works with some of the leading management companies. Milestone is also well known as a lodging industry educator for its Hotels to HTMLs internet marketing workshops and book. For more information‚ please visit www.milestoneinternet.com or call (888) 350–8396. If you are interested in attending the workshops‚ send an email to info@milestoneinternet.com |
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