2012 local search ranking factors

David Mihm and his team have released the new edition of their annual Local Search Ranking Report, which outlines the top ranking factors for local search. With the recent launch of Google+ Local, it’s really important for hoteliers to understand where their focus and efforts should be this year to optimize their local search performance.[more]

 

Metrics to Analyze and Optimize Mobile Paid Search Campaigns

It is important to make sure that while doing mobile paid search campaigns, hoteliers target the ads towards the right audience, right devices as well as have the right combination of ad copy, keywords, and landing page to ensure their mobile search campaigns generate ROI. [more]

 

 

Semantic Search and User Sentiment in Pay-Per-Click Ads

With the evolution of search algorithm to semantic algorithm, it is important to consider and incorporate user sentiment within pay-per-click ads to establish relevancy and create context surrounding your product or service. [more]

 

 

How Apple’s iOS 6 Will Change Local Strategy

Apple’s iOS 6 update will be coming to most Apple mobile devices before the end of the year. As Internet marketers, there are two additions that are of particular interest: Apple Maps and Passport. This article will explore these upcoming items and how they can affect local marketing strategies. [more]

 

 

Using Google Analytics’ Pivot Table to Track Average Ranking

There are many features and tools within Google Analytics that is under-utilized. One of these hidden gems include Google Analytics' Pivot Table, which you can use to track average ranking. [more]

 

 

 

PPC Opportunities in Tablet Device Targeting

Tablet computing has ushered in new opportunities for pay-per-click with a full range of tablet devices for granular targeting. With fewer advertisers playing in the tablet space – the potential for high conversion and return on investment should make tablet targeting a serious consideration for Adwords advertisers. [more]