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The ever-changing social media landscape can be an overwhelming realm to dive into. However‚ as search engines continue make changes to their algorithm to make search more social and personal‚ it is critical for hotels to not only have presence in these channels‚ but be active and engaging as well. This article explains the changes in search and why being a social hotel is more important than ever.
Pinterest has become one of the top rising social media channels in the past few months. Learn what exactly it is and how it could be applied to your social marketing strategy to drive actionable results.
When Google first introduced Google+ pages for businesses several months back‚ we created pages for some of our clients‚ understanding that Google would most likely be incorporating those pages into search engine result pages at some point. As time has progressed we are starting to see signs of where Google is headed with their newborn social network.
The introduction of sponsored stories and its new and improved format in the much coveted spot on top of the Facebook news feed is sure to change the face of online advertising in 2012 and beyond. Learn how your hotel can capitalize on this new and improved Facebook feature.
Acknowledging your fans or followers allows users to remain emotionally connected to your brand. Moreover‚ it adds a special touch or personalization. By making that fan or follower feel personally connected‚ you increase that user’s brand loyalty and increase the chances of reciprocated social engagement.
Activating Social Extensions Improves PPC Performance Google has introduced a new tool that brings social connections to pay–per–click (PPC) campaigns. In our case study‚ we show how activating the extension can improve an ad’s relevancy and how our clients increased their performance an average of 61%–170%.
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Are You Ready For Facebook Mobile Ads? Your business should prepare for the new Facebook advertising platforms since Facebook has a user base of 845 million according to its IPO filing and this base is growing rapidly. The new mobile advertising platform will roll out in March 2012 and to get your business ready for this we have some tips.
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Tips To Strategize Local Link Building and Citations In order to increase visibility and have better ranking for local search local citations and links play a very crucial role. This article will dive into the importance of quality local citations and links‚ as well as provide several tips for local businesses to find strategic links for driving traffic and revenue for the hotel.
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Conversion Optimization Best Practices for Hotel Websites Hospitality industry experts across the nation are forecasting that 2012 will continue the growth and recovery of room demands that started in 2011. With that in mind‚ it is a good idea to revisit a topic we discussed a lot in 2011‚ Conversion Optimization Best Practices that works well for hotel websites. (Trust Factors‚ Call to Actions‚ De-cluttering Pages)
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Five Reasons Hotels should Use Google's Hotel Finder Tool Google’s updated Hotel Finder tool offers travelers a plethora of very useful features to find the right hotel. Due to the tool’s ease of use‚ the strong relevancy of results and ad/clutter free look‚ it will become the go to tool for travelers when they are researching for the best hotel for their next trip. The article talks about five reasons why hotels should use the tool.
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WiFi and Operating System Targeting Gives a Boost to Mobile PPC Adwords mobile PPC has become more targeted with new WiFi and operating system selection, offering mobile advertisers more options in reaching their target audience within range of a WiFi network or on certain devices.
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Why you should bid on your brand name As the economy picks up‚ hotels are becoming even more aggressive in their marketing strategies. Among those strategies‚ include how hoteliers are utilizing their PPC campaigns. This article explores the how hotels can stay competitive by bidding on its brand name.
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 Milestone Internet Marketing‚ Inc. is a leading provider of internet marketing solutions for the lodging industry. Milestone’s portfolio of services includes Hotel Website Design‚ Search Engine Optimization‚ Pay–per–Click marketing‚ Social Media Optimization‚ eBuzz ConnectTM Online Reputation Monitoring‚ etc. Milestone currently works with over 1000 hotels and drives over $500M in annual revenue for its clients. Milestone is a preferred vendor for several major lodging industry brands and works with some of the leading management companies. Milestone is also well known as a lodging industry educator for its Hotels to HTMLs internet marketing workshops and book. For more information‚ please visit www.milestoneinternet.com or call (888) 350–8396. If you are interested in attending the workshops‚ send an email to info@milestoneinternet.com |
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