|
|||||||
Whether you are just starting to set up social media profiles or have mastered social media marketing, hotels can benefit from learning ways to encourage their social media following to share published content. Here are 5 tips on how to encourage social sharing.
Hotel sees 30% increase in website traffic from Facebook and 16% increase in Facebook fans from social media scavenger hunt campaign.
The importance of online reputation management continues to grow, and those not actively working to monitor their online reputation are doing themselves a disservice. Here are some simple, easy to implement instructions on how to begin the process of online reputation management.
Google+ newly released “business profile” is a great opportunity for hoteliers to improve the visibility of their hotel and brand. Milestone offers a few benefits and tips to take advantage of all that the new Google + business profiles have to offer.
|
|
Top 10 Resolutions for Hotels in 2012 In 2011, search engines made significant changes to the algorithms to enhance and improve the quality of search results for consumers. The key to staying relevant is creating content across all channels that serve the best interest of your customers. This article provides 10 tips on how to ensure your marketing efforts have the best possible ROI in 2012.
[more]
|
|
Ways To Optimized Your Website With Fresh Content There are many components to a website or webpage’s freshness factor, but it all boils down to these top four: date of the last update, frequency of updates, quality and quantity of the update, and what was updated. This article provides a list of hotel-relevant ideas that help improve your hotel’s website freshness factor.
[more]
|
|
Top 10 Organic Search Trends For 2012 This article identifies some key trends in the online SEO world that may impact your site performance, visibility and conversion. Here are the top 10 Organic search trends for 2012 to boost your online presence and start off the year with a bang.
[more]
|
|
2012 Resolutions To Improve Your PPC’s Bottom Line Is your PPC campaign growing its bottom line? Look beyond clicks and CTR to consider how your paid search campaigns can become more profitable. Two hotels provide case studies clearly demonstrating the potential in revamping a pay-per-click campaign for 2012.
[more]
|
|
How to Refresh Your PPC Campaign in 2012 January is a great time to review and refresh your PPC campaign for the upcoming year. After analyzing 2011 trends and data, it is important to begin adjustments for 2012. This article lists 3 things to get your campaign off to a good start for 2012.
[more]
|
|
Why Hotels Should Leverage Mobile PPC in 2012? 2012 brings new opportunities for search marketers. Companies should now be reevaluating their marketing campaigns and realizing that one trend they shouldn’t be missing out on is mobile pay–per–click. This article will dive into reasons why mobile PPC should now be considered an integral part of your marketing plan.
[more]
|
|
 Milestone Internet Marketing‚ Inc. is a leading provider of internet marketing solutions for the lodging industry. Milestone’s portfolio of services includes Hotel Website Design‚ Search Engine Optimization‚ Pay–per–Click marketing‚ Social Media Optimization‚ eBuzz ConnectTM Online Reputation Monitoring‚ etc. Milestone currently works with over 1000 hotels and drives over $500M in annual revenue for its clients. Milestone is a preferred vendor for several major lodging industry brands and works with some of the leading management companies. Milestone is also well known as a lodging industry educator for its Hotels to HTMLs internet marketing workshops and book. For more information‚ please visit www.milestoneinternet.com or call (888) 350–8396. If you are interested in attending the workshops‚ send an email to info@milestoneinternet.com |
|