Graviti™ Social Media Optimization – A Necessary Web 2.0 Tool

Milestone is utilizing several social media optimization and user generated content strategies on multiple social interaction channels such as Facebook, myspace.com, flickr.com.

• User Generated Content – User Generated Content will be a critical element of Web 2.0 strategies. You will find that increasing amounts of consumer decisions are being influenced by user generated comments and reviews. Additionally, our User Generated Content tools enable our clients to generate buzz on their own website. Milestone offers two services for user generated content:

• Trip Advisor Feeds – This service feeds trip advisor reviews directly onto your website. For hotels that have great reviews, this feature offers a great customer marketing tool and also helps significantly in search engine optimization.

• Moderated User Generated Content Module – As an alternative, Milestone offers a Customer Review Module to be placed on the clients website, where the consumers can generate new reviews and comments. The benefit of this tool is that allows the webmaster or the hotel to moderate the reviews prior to making them live. Our strongest recommendation to hotel operators is to allow all fair reviews to be posted on the tool for it to be a credible source of information for the consumers.

• Social Media Optimization – Milestone uses several creative strategies to promote hotels on social networking sites. We use social networking sites like myspace.com and facebook.com to develop profiles for hotels and promote them on those channels. In addition, we use photo-sharing site, book marketing sites and video sharing websites to promote hotels and share photos for the properties.