Research and Strategy | Website Content | Web Design | Website Hosting and Ongoing Maintenance
In the medium of internet marketing, search engine and website optimization is our most powerful tool. The most important element of your website from a search engine marketing perspective is the content. Search engines determine the placement of your website in search results based on the relevance of the keywords typed withthe content on your website. The only thing that the search engine crawlers read on a website is content. Furthermore, once the consumer reaches your website, content will make all the difference between whether they find the site worthwhile and continue to browse and buy or if they exit the site. Given the significance of content on a website, it’s essential that your hotel’s website have rich content that describes your property well and sells your key value propositions. In addition, the content has to be written in a search engine friendly manner so that it is optimized for higher placement in the Search Engines.
One of Milestone’s greatest differentiators is our wealth of content and comprehensive database of information for different attractions and cities across the Unites States. Custom content is written fresh for each website that is optimized by Milestone, whether an independent website or a website for a hotel on brand.com. Milestone websites have much better click through rates because of carefully crafted meta description tags, body copy, and title tags, which help in capturing greater snippets on search engine screens. Our content strategies for each hotel highlight the best of what the hotel and its market offers. This results in higher search engine positioning for keywords in target markets and a higher conversion of lookers to bookers.
"The hotel booked 400 room nights within 2 months of the site going live." [more]
Aqua Resorts 
Gaia Hotel Napa Valley
