Designs that come alive
We focus on creating effective, high-quality websites that perform well in search engines and appeal to site visitors.  Websites designed by Milestone greatly enhances the image of the property while driving reservations for the hotel. 

Branding and Imaging
Milestone design team pays special attention to property’s branding and image during the design process.  Each website design is created with property’s image, target clientele, and brand in mind.  Client inputs are integrated with the creativity of our design team to develop websites that tell the story that each unique property wants to communicate.  Flash images are used to enhance the impact of the website.  Milestone provides clients with unlimited ability to change and edit their websites on their own. 

Navigation
The choice of navigation buttons and the placement of navigation buttons is key to keeping the visitors on a website and increasing your conversion.  With our lodging industry background, we understand the key things that consumers searching for hotels are looking for.  All of these factors are taken into account while designing the website.  Key information items are placed in the path of the tracks that a human eye follows while scanning the website.  Milestone websites are designed to have multiple calls to action on each page.  This results in high conversion.  The conversion on our websites is among the highest in the industry. 

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"Search Engine Optimized by Design"
Milestone differentiates itself from most of the competition because our websites are optimized for search engines in the design phase. Careful attention to detail is paid to make these sites appeal to online surfers as well as to search engines. Our overall design process is distributed in the following phases:

• Research - Internet Marketing Strategy
  Research is the most critical aspect of the internet marketing strategy for a property. We spend a lot of time with the property discussing their hotel, reviewing the competition, and understanding the local and regional factors. We conduct a thorough property/business analysis and develop unique selling points for the business. We do a detailed Keyword Phrase research.
  
  A Keyword Phrase is a "Search Term or Words" that your customers are using on the internet to look for lodging when they plan a stay in your area. We select the keyword phrases that best encompass why people come to your area.

• MileContent™ - Search Engine Optimized Content Creation
  MileContent™  techniques enable your website to rank high organically for a targeted group of Keyword Phrases. Milestone creates search engine optimized content for websites based on keyword density, keyword phrases, target audience, USP (Unique Selling Points), etc. Milestone websites have much better click through rates because of carefully crafted meta description tags, body copy, and title tags, which help in capturing great snippets on search engine screens.  

• Website Design - Search Engine and Optimized Design
  Milestone designs each site with a customized architecture best suited to the particular client's needs. The architecture and design of the site is built to reflect the unique selling points of the property, keeping in mind the local and regional factors. We focus heavily on the simplicity, ease of navigation, and needed to convert "lookers into bookers."

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Brand Hotel Websites
Milestone has been working with several branded hotel chains, such as InterContinental Hotels Group, Choice Hotels, Best Western International, Cendent,  Hilton and many others. For branded properties, Milestone designs use the guidelines and policies established by the hotel chains while at the same time utilizing Milestone's creative strengths to create unique sites for each customer. This makes the sites consistent with the "look and feel" of the brand, while offering the property a unique identity.

Website Packages and Options
Milestone offers custom packages to make it easier for you to decide on the features and services of your website and match your budget with your internet marketing goals.

Call today. Milestone online strategist will help you choose promotion plan which best fits your budget and online marketing strategy.

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"The hotel booked 400 room nights within 2 months of the site going live." [more]




Aqua Resorts
Gaia Hotel Napa Valley

"Benu's seminars have been tremendously successful."
- Jessica Lytle, Senior Director
AHLA [more]



Milestone Internet Marketing, Inc. Wins Web Marketing Association’s Excellence Award