
Website Analytic and Phone Call Tracking
Milestone uses one of industry’s most advanced analytics tool to analyze the website traffic and behavior of consumers on your website. The tools used are the best in class and help the hotel determine which portions of their online campaigns are working well and which ones are not. The detailed website statistics and analysis reports are accessible 24 x 7. In addition to tracking visitors on the site, Milestone also recommends using a special 1-800-number tracking on the client’s website to track the phone activity generated by the website.
Typically, for every one reservation received on the internet, a hotel will get between 4 to 10 times the numbers of reservations on the phone. The actual phone call to internet reservations ratio depends on the hotel profile, packages being offered, information provided, and hotel front desk/ reservation staff’s capability to convert lookers into bookers.
"The hotel booked 400 room nights within 2 months of the site going live." [more]
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