Online ROI Wizard | Phone Tracking
Milestone utilizes the industry’s most advanced analytic tools to analyze and track website traffic and the behavior of consumers on your website. The tools we use are the most cutting-edge and help the hotel determine which portions of their online campaigns are working well and which ones are not. With detailed website statistics and analysis reports accessible 24 x 7, you can track your site’s success with real-time accuracy and reporting.
ROI Wizard™ (Enhanced Website Tracking and Statistics)
ROI Wizard is the latest enhanced website statistics tracking tool from Milestone. This tool allows clients to determine the return on investment on their marketing programs and also analyze the traffic to their websites in detail. The two main components of ROI Wizard include:
- Number of visitors to your website
- Referrals – Which search engines, directories and travel sites refer most visitors to your site?
- Hotel’s Feeder Market - which city, region are visitors coming from?
- Visitors from organic (zero-cost) optimization versus cost-per-clicks
- Which pages on your websites are bringing in the most number of visitors?
Feeder Market
Track which city and region your website visitors are coming from. You can also track the region from where you get the most reservations.
Hotel’s Referral Sources
Track which search engines, directories and travel sites refer most visitors to your site
- How much revenue is your website generating?
- What search terms and marketing campaigns are generating the maximum revenue?
- What is the return on investment from organic versus cost-per-click campaigns?
- Which search engines and directories are generating most revenue?
- How much revenue is generated from e-mail campaigns?
Revenue Generated by Your Website
Milestone uses an approximation rule based on the percentage of visitors going to your reservations booking engine to determine the revenue generated by your website. In some instances, we are able to track the exact revenue generated by the website. Our experience over the last 5 years and over 350 hotels has shown that the approximation rule estimates the revenue within a ± 15% of actual revenue.
Source Return on Investment
Search engines and directories that are generating most revenue.
Keyword Return on Investment
The search terms and marketing campaigns that are generating the maximum revenue.
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