10 packages were booked within the first two week their new site went live!
Find out more and hear the success story.

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Scenario: The Roman Spa Hot Springs Resort is located in the charming historic town of Calistoga, California. The hotel’s previous site was pretty generic, lacking any focus towards customer needs and local area attractions. The site was not optimized, and did not include any customer-centric packages or unique selling points.

Optimization Process: Milestone identified a core group of 10 to 15 reasons why people visit Napa and Calistoga. Milestone created a new website based on the most sought after keyword phrases and the unique selling points for the property. After extensive area research, Milestone realized that alot of people are looking for specific area attractions, such as hot air balloons, spas and wine tasting tours. Milestone created hotel packages, in cooperation with area venues and activities, to attract travelers to their website . . . and the results were outstanding.

Milestone created customer-centric packages - like sensational spa, bed and breakfast, wine country touring, romantic weekend getaway, wedding, and hot air balloon packages, plus several others. In addition, Milestone created a new, organically optimized site and focused on increasing link popularity. Milestone spent minimal resources on pay-per-click advertising and paid campaigns. Search engine marketing is not all about buying pay-per-click inclusion in search engines; it’s about identifying markets and the interests of travelers and creating sites that satisfy their travel preferences.

Results: The hotel ranks in the top five on Google for all the keyword phrases that Milestone targeted.

“Milestone is right on target. Milestone worked with us to develop an exciting new website for our unique property."
"In addition to optimizing the site, Benu stressed the importance of creating packages to offer customers. Milestone assisted us in developing a core group of packages especially suited for our area. Our new site has been up and running for only two weeks and in that time we have booked 10 packages and have received several calls. We are thrilled.”
- Kathy Quast, Owner, Roman Spa Hot Springs Resort

Surfside Hotel and Suites

Tremendous success with their new packages and manager’s special.

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Scenario: The Surfside Hotel and Suites is an independent waterfront property located on Cape Cod Bay in Provincetown, Massachusetts. This seasonal hotel, open during summer and Fall seasons, was lagging behind in their web presence because they did not target the reasons why people visit Cape Cod.

Optimization Process: Milestone worked with Surfside’s general manager to identify key reasons why people visit Provincetown. Milestone saw huge opportunities to market to specific niches, such as people looking for gay and lesbian accommodations, and pet friendly lodging. Additionally, a Manager’s Special page was created just to ensure that the hotel site was offering the absolute lowest rates on their site. The GM can post and/or change these special rates and packages based on inventory themselves. Milestone optimized all the pages organically by including relevant links that point back to the website and increase page rank.

Results: The Surfside Hotel and Suites has received a tremendous amount of success with their new packages, specials, and information page coupons. In fact, the hotel has received such a large number of calls that they have started referring those calls to other sister properties.

“Our reservations are significantly up compared to last year because of our new website. We had people call us and book rooms within an hour after putting the Manager’s Special on our site."
" Milestone Internet Marketing has really helped us in building link popularity and identifying the proper channels for marketing our property. Plus, our guests tell us what a great website we have.”
– Elaine Quigley, General Manager, Surfside Hotel and Suites

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Selling bed and breakfast packages got the business they never had before!

Results: "We got the business we never had before."
“I’ve always had beds and always offered breakfast but never sold a Bed and Breakfast Package. Now, because of our optimized website, we are selling bed and breakfast packages along with other sought after specials and packages. It is amazing." - Robert Anderson, General Manager, Holiday Inn – Falmouth

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Selling packages, specials and pet friendly accommodations.

Results: "We are extremely pleased with entire internet marketing promotion."
“The only form of advertising we are doing is on the internet. Most people find us because of our website and through search engines, or links from other sites. We are selling a significant amount of packages, specials, and pet friendly accommodations.” – Ray Patel, Owner and General Manager, Ramada Santa Clara, Days Inn Santaq

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Achieved dramatic results in reservations for attraction packages and tapped into a big market for pet friendly hotels.

Results: The hotel is currently ranking in the top 5 on Google for every keyword phrase targeted and is receiving a tremendous amount of calls for all their packages - wedding packages, romantic retreat packages, and packages tied up with area attractions.

“We tapped into a big market of people looking for pet-friendly hotels in California, averaging between 15 and 20 reservations per week."
"We had great success with our Paramount’s Great America Package, Winchester Mystery House Package, and Wedding Package. We are extremely pleased with our internet marketing campaign. - Christine Smith, General Manger, Maple Tree Inn