Internet Marketing Strategy:
This hotel is a premium, full service hotel located in the heart of Orlando adjacent to the entrance to the Universal Studios theme park. Back in 2006, the hotel developed an independent website and was spending $7000-10,000 a month on internet marketing.

Milestone redeveloped the website with heavy focus on search engine optimization and started aggressive organic promotion, ppc marketing, and social media marketing while at the same time reducing monthly marketing spend to about $4000 a month level including organic, paid, and social media.

The Milestone Results:

• The hotel’s online booking revenue is averaging at $100K per month level from its original booking level of about $5K per month.
• Overall monthly internet marketing spend was reduced from $10K per month to $4K per month.
• A quick test of keyword ranking for “Universal Hotels Orlando” illustrates the overall marketing impact
• Website ranks # 3 in Organic Search on Google
• Website ranks # 3 in Local Search Engine on Google
• Website ranks #3 in Map Search
• Website ranks #3 in Video Search
• Hotel’s image appears on first line on Image Search Results

Milestone Strategy
Milestone Internet Marketing worked very closely with the customer on identifying key markets that the hotel should be promoted for and redesigned the hotel’s entire website. Through relevant, search engine friendly content, the Doubletree Hotel was promoted for several factors and keywords, such as meeting hotel in Orlando, Orlando convention hotel, Universal Studios Theme Park packages, and Weddings,etc. The website was redesigned, written and optimized keeping in mind the usability, relevancy and the target clientele for the property. Milestone reduced the PPC spending from $4000 a month to $800 a month and also removed all the expensive 3rd party links such as roomsaver.com, etc. Instead Milestone conducted the following promotion:

What Milestone Did?

• Enrollment in all search engines, online directories, online yellowpages, etc.
• Links from niche specific directories such as golf and weddings
• Enrollment in business directories such as business.com, citysearch.com, nytimes, etc.
• Enrollment in local directories such as orlandoescape, floridaescape, floridatravelusa, etc
• Ongoing enrollement into social media such as WikiTravel, YouTube, Google Video, etc.