Situational Analysis (pre-Milestone):
The Hotel Helix is Kimpton Hotels luxury boutique hotel located in downtown Washington, DC. Prior to working with Milestone, the property had a website that was needing enhancements and was not performing to its potential on search engines. . By focusing on usability, search-ability, and the target clientele for the property, Milestone designed the website following search engine guidelines. The results have been significant despite the current economy.

Results:
Hotel Helix experienced a significant jump in internet bookings and online revenue after the new website launched in February 2009. Since the new site went live, the Hotel Helix’s average online reservations increased by 80% and average online monthly revenue increased by 86% despite the unfavorable economy.

Milestone Strategy
Milestone Internet Marketing. followed a very strategic process in marketing the Hotel Helix online. Milestone worked closely with the client on identifying key markets that the hotel should be promoted for and then designed the hotel’s new website to correspond with the hotel’s ambience, local attractions, and the city’s liveliness. The following steps are part of Milestone’s proven online marketing strategy for driving revenue for the property:

What Milestone Did?

• Online Keyword Research of the hotel’s markets and strategy recommendations.
• Search Engine Optimized Content based on the marketing strategy, with each webpage focusing on a unique keyword theme, category, and market segment.
• Search Engine Optimization, which involves writing keyword-rich Meta tags and enhanced content based on targeted online research.
• Create, Design, and Program an effective, high-quality website that performs well in the search engines and appeals to site visitors using the latest guidelines and technologies.
• Organic Promotion of the website on multiple internet channels, such as search engines, directories, user generated content sites, internet yellow pages, etc.
• Continuous Monitoring of ROI