Milestone Internet Marketing January 2008 E-Newsletter

Hotelier's Top Internet Marketing Resolutions For 2008

By Benu Aggarwal, Milestone Internet Marketing
Effective internet marketing in the year 2008 will be a powerful promotional agent for the hotel industry - from major franchise chains in urban cities to independent inns in rural countryside. In fact, it has been projected that 40% of all hotel bookings will be generated from the internet in 2008. As we envision the possibilities this year, hoteliers must take a proactive approach to internet marketing and direct their strategies and budgets from traditional offline marketing to hard-hitting online highways. Savvy hoteliers who utilize the hottest trends and practices in internet marketing - from social networking to mobile websites - will be well rewarded for staying ahead of the competition curve and capturing more market share . . . both now and in the years ahead. [more]

Milestone Internet Marketing, Inc. Wins Web Marketing Association's Excellence Award

Milestone Becomes Corporate Friend of Cornell Center for Hospitality Research

Milestone's Top 10 Electronic Marketing Musts

Internet Marketing Can Revitalize Floundering Hotels

Effective Email Marketing

Milestone's Top 10 SEO Tips

How to secure higher ranking on Search Engines -
Top 10 Tips

The Power of Local Markets

SMX West: Santa Clara - February 26-28, 2008 - Hear Milestone President Benu Aggarwal Speak

Pennsylvania Tourism and Lodging Association (PTLA)-
April 29, 2008

If you are interested in attending the workshops, send an email to info@milestoneinternet.com

Offline Implications of Online Reviews
Though it comes as no surprise that online customer reviews affect online shoppers, it is noteworthy how online customer reviews also affect offline conversion. In a study by Avenue A | Razorfish's "Digital Consumer Behavior Study," 55% of the survey group reported checking other people's opinions online [more]

Where are you spending in 2008? Rich Media / Video Leads in Growth for 2008
According to a survey by JPMorgan, US Paid Search and Advertising Revenues have been steadily increasing since 2006 and are expected to rise by 31.9% in 2008. eMarketer is predicting that rich media/video is going to see the biggest growth in spend in 2008 with an increase of 48.9%. [more]

Multifaceted Search
With the introduction of Google's "Universal Search" back in May of 2007, the ever increasing need to surface among a sea of a multifaceted search is approaching new advancements. [more]

Register and LOCK your business location Map Marker
What if your business location is listed incorrectly on Google Maps? What can be more frustrating than people not finding right direction to your business? Can your business location be fixed? Thankfully, the answer to this question now is "Yes" because of Google's new map-editing functionality called Map Marker . [more]

GAIA Napa Valley

Milestone Internet Marketing, Inc. is a full-service internet marketing solutions provider and an educator for the travel and hospitality industry. We provide solutions for developing powerful internet presence and driving revenue on the internet. Our portfolio of services include developing and promoting independent and brand.com websites, blogs, podcasts, RSS, email marketing, etc. We currently work with over 600 hotels nationwide and are a preferred vendor for several major lodging brands. Milestone is also a leading internet marketing educator for the lodging industry and offers its popular and widely acclaimed internet marketing training workshop and book - Hotels to HTMLs for several lodging associations, brands, and management groups. www.milestoneinternet.com.