Santa Clara, California (December 7, 2004) --
Created and presented by Milestone Internet Marketing, the Hotels to HTMLs™workshop is being touted as the most practical and tactical internet marketing seminar in the industry today. As more and more consumers flock to the internet to look for hotels and lodging options, the hotel industry is undergoing a major transformation in the way we communicate to potential guests online. The highly-successful Hotels to HTMLsT™ seminar discusses in detail how hoteliers and managers can take advantage of the power of the internet to improve their online bottom line.

"Benu's seminars have been tremendously successful among all our state associations, and our members found the information to be very valuable," says Jessica Lytle, senior director, Member Services, publisher, Directory of Hotel & Lodging Companies, American Hotel & Lodging Association. " This informative seminar series offers property managers the essential tools to be competitive online. Benu is a speaker who can relate to our members with her years of hospitality experience combined with her expertise in internet marketing. Milestone will continue to conduct this workshop at AHLA partner state associations nationwide."

The Hotels to HTMLs™ seminar offers you the competitive advantage in internet marketing. This interactive class explains step-by-step and with real life case studies how to drive occupancy directly from an effective internet presence and promotion. The half-day sessions reveal revolutionary formulas for optimizing your website for search engines to attract thousands to your site, maximizing the revenue your hotel can generate through these sites, utilizing travel sites and the global distribution system, and implementing effective permission-based email marketing campaigns.

The Hotels to HTMLs™ seminar has received numerous accolades from hotel owners, executives, and general managers who have attended workshops at the Western Lodging Show, CLIA, state conferences of the American Hotel & Lodging Association, the AAHOA National Convention, and the Best Western International National Convention.

"This was one of the most interesting and informative seminars that I have ever attended," said Mebs Tejpar, owner/operator of Best Western Regency Inn, British Columbia, Canada , who attended the seminar at the Best Western National Convention in Charlotte, North Carolina. "We quickly learned how to market on the internet and yield the best results by building search engine friendly websites and by targeting certain features in our area."

"I was most impressed with Benu's knowledge of the latest internet marketing strategies and technology," commented Seona Kim Persons, Director of Revenue, The Sutton Place Hotel and an attendee of the Illinois AHLA-sponsored seminar in Chicago . "I realized how important it is to think about web optimization before you even build your website. It gave me a whole new understanding of web marketing."

"Milestone's Hotels to HTMLs™ seminar at the 2004 AAHOA National Convention covered extremely relevant and detailed information such as websites, GDS, travel sites and much more," expressed Jay Shah , owner and general partner of the Days Inn Sherman. "M uch of the information discussed during the conference has never been shared by other internet marketing companies. This was an excellent session!"

For additional information and upcoming dates for the Hotels to HTMLs™ Seminar, please visit www.milestoneinternet.com.

Milestone is a full-service marketing communications firm, specializing in internet marketing strategies and website development for the lodging industry. Founder and President Benu Aggarwal is a recognized expert in internet marketing, search engine optimization, and e-commerce strategies. Benu has written several articles on internet marketing and website development, and has been a speaker at industry workshops and conferences. Benu has combined her hotel industry experience with search engine optimization technology to create Milestone's proprietary technology, MileSearch™, currently utilized by Milestone clients throughout the U.S. Milestone's multi-talented team of award-winning designers, copywriters/editors, programmers and photographers encompass 30 years of industry experience and a profound love for what they do.