Research and Strategy | Website Content | Web Design | Website Hosting and Ongoing Maintenance
Through innovative thinking, cutting-edge website development strategies, and extensive hotel industry expertise, Milestone designs and develops websites that achieve maximum visibility, ranking, and conversion rates on all major engines. For both independent and brand sites, our website design team creates unique websites that reflect the hotel’s image, consumer behavior, and the most relevant search engine criteria.
Website Design and Development
Milestone Internet Marketing develops and creates effective, high-quality websites that excel on all major search engines and appeal to site visitors. Milestone developed websites significantly enhance the image of a property while driving promotions and reservations for the hotel.
Website Branding and Imagining
The Milestone design team pays special attention to the property’s branding and image during the website design and development process. Each website design is created with the property’s image, target clientele, and brand in mind. Client inputs are integrated with the creativity of our design team to develop websites that tell the story that each unique property wants to communicate. Flash images are used to enhance the visual impact of the website. Milestone provides clients with the unlimited ability to edit and update their websites on their own.
Website Navigation
The choice and placement of navigation buttons including reservation menus is integral to keeping visitors on a website and increasing your conversion rate. With our extensive lodging industry background, we understand the key elements that consumers are searching for on hotel sites. All of these factors are taken into account while designing your website. The most compelling information items are placed in the path that a human eye follows while scanning a website. Milestone websites are designed to have multiple calls to action on each page, which results in higher conversion. The conversion rates on Milestone designed websites are among the highest in the industry.
Search Engine Optimized by Design
Milestone differentiates itself from the competition because our websites are optimized for search engines in the design phase. Careful attention to detail and optimized design make these sites appeal to online surfers as well as to search engines. Milestone designs each site with a customized architecture tailored to the particular client's needs. The architecture and design of the site is built to reflect the unique selling points of the property, as well as local and regional factors. We focus heavily on the simplicity, ease of navigation, and content needed to convert "lookers into bookers.”
Brand Hotel Websites
Milestone has been working with several branded hotel chains, such as InterContinental Hotels Group, Choice Hotels, Best Western International, Wyndham Worldwide, and Hilton to create internet marketing solutions and websites that achieve maximum results. For branded properties, Milestone designs integrate the guidelines and policies established by the hotel chains, simultaneously utilizing Milestone's innovative approach to creating distinctive sites for each brand. This makes the sites consistent with the "look and feel" of the brand, while offering the property a unique identity.
Website Packages and Options
Milestone offers custom packages to make it easier for you to decide on the features and services of your website and match your budget with your internet marketing goals.
Call or contact us today. Milestone internet marketing strategist will help you choose a promotion plan that fits your budget and online marketing strategy.
"The hotel booked 400 room nights within 2 months of the site going live." [more]
Aqua Resorts 
Gaia Hotel Napa Valley
