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Kimberly Ercius

Kimberly Ercius is responsible for all of Milestones Sales and Marketing efforts in the Eastern Division. She opened up the New York office in 2007, and works closely with Brands, Management Companies and Ownership Groups to develop Search Engine Marketing strategies.

She has lectured at Cornell University, HSMAI. The New York State Hospitality & Tourism Association, The Pennsylvania Tourism and Lodging Association, and various hotel management companies throughout the East Coast. Her expertise is in Search Engine Trends/Technology, Paid Search, Web 2.0 and Social Media.

Kimberly has held positions at the Walt Disney World Company, Crystal Cruises and TravelCLICK. Prior to joining Milestone, Kimberly worked at TravelCLICK where she was a Director of Sales in the Mid-Atlantic Region specializing in Data, eCommerce and Reservations products for the hospitality industry. At TravelCLICK, Kimberly worked directly with marketing and revenue management departments to drive incremental business through electronic channels. She is a graduate of the Cornell University School of Hotel Administration, and remains actively involved with the Cornell Center for Hospitality Research.

Topics

Search Engines

• How the Search Engines Rank websites
• Organic Optimization
• Pay Per Click Advertising  
• Keyword Research to pinpoint specific demand within a hotels market
• Local Search Engine Optimization
• Linking and Directory Enrollments
• How to design for the highest conversion rates of lookers to bookers
• ROI Tracking online and offline

Web 2.0

• Search Engine Evolution
• Universal Search
• Google Caffeine
• Social Search
• Direct Feeds
• Major drivers of social media
• Why hotels should be engaged in the major social media channels
• Critical social media sites
• Facebook
• Twitter
• YouTube
• Flickr
• Social Media Integration into the hotels official website
• Most critical metrics for measuring the success of your promotion efforts

Past Speaking Engagements 

• Cornell University - Managing Distribution Channels
• Cornell University - Professional Development Program, Demand Management in Evolving Market Channels
• Cornell University - Yield Management and Managing Distribution Channels
• Cornell University Johnson School of Business - Marketing Association
• HSMAI- Revenue Management and Internet Marketing Strategy Conference
• HSMAI- Sales Strategy Conference
• HSMAI University Webinar Series
• Interstate Hotels & Resorts
• Delaware Lodging Association
• Finger Lakes Visitors Connection
• Pennsylvania Tourism and Lodging Association
• Hersha Hospitality
• Growth Properties Investment Managers
• AAHOA
• Milestone Hospitality
• New York State Hospitality and Tourism Association

Past Events 

• HITEC
• IHMRS
• Search Engine Strategies, New York
• PhocusWright/ Travel Innovation Summit
• Eye for Travel
• Cornell University- Marketing Roundtable
• HSMAI
• HSMAI University
• AAHOA